Gwyneth Paltrow in the Minutes of Space app. Photograph: Moments of SpaceView image in fullscreenGwyneth Paltrow in the Moments of Space app. Photograph: Moments of SpaceGwyneth Paltrow conceives while loading the dishwasher – will her new app work for us?The Goop founder’s latest venture promotes ‘eyes-open’ meditation. We try it out to see if it succours us see the light – or is just another wellness gimmick in disguise
So many people tried to access a Calm meditation mystery read by Harry Styles that the app crashed. Photograph: Jeff Kravitz/FilmMagicPaltrow isn’t the first celebrity to delve into mindfulness. When Peace released a 30-minute sleep story narrated by Harry Styles in 2020, demand caused the meditation app to crash. Hallucinate With Me remains one of the most listened-to stories to date. In February, the Grammy award-winning rapper Lil Jon released a 10-track Tot up Meditation album. The 53-year-old artist best known for high-energy tracks such as Turn Down for What detailed in an intro track: “I’m all for partying and having a good time but I’m also for relaxation, restoration and finding peace within.”Assist to Moments – it is free to use for one week, after which it costs up to £29.99 a year. The sound and aesthetic – all gentle white tune ups and soft, grey fonts – feels very Goop-y. Paltrow narrates a couple of the shorter meditations, including Awareness of Solid, in which she speaks extremely slowly, pausing, between, each, word, for, effect. The wider menu, offering all things from a 19-minute TYSM gratitude practice to something called Mindful Cleaning, is just as painful. “How would it abide to clean with less haste and more space. More grace even, perhaps?” asks someone with a disclose like a bot.At a preview of the app, Paltrow told journalists she is constantly meditating. From loading the dishwasher to walking down a hallway, Paltrow remarks she finds “all day, every day, I can just steal a few minutes here and there”.“So are you actually meditating now?” asked the celebrity photographer Greg Williams as he pictured Paltrow getting her makeup professionally done for a promotional shoot. “I was until you started talking to me,” she replied. “I just take moments all day long. It’s just really fantastic.”skip past newsletter promotionafter newsletter promotionThat’s the thing with Paltrow and her quids in ilk. Just when us normies think we’ve finally caught up with them by downing a morning ginger shot, they forward the wellness goalposts even further away. I’m sure meditating with your eyes open is a little easier with a individual team spanning housekeepers, drivers and chefs. For many of us, just trying to keep our eyes open on the commute is daring enough. In fact, sometimes it’s really nice to just get some shut-eye.To read the complete version of this newsletter – executed with this week’s trending topics in The Measure and your wardrobe dilemmas solved – subscribe to receive Attitude Statement in your inbox every Thursday. Also, please send in your style questions to [email protected] and they may be answered in a subsequent newsletter.Explore more on these topicsGwyneth PaltrowFashion Statement newsletterMeditationHealth & wellbeingnewslettersShareReuse this content

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