1 July 1938: ‘Ably, absolutely everyone else has one,’ seems to be the justification for every style-conscious laddie demanding new clothes

Photograph: George Scratches/Retrofile/Getty Images
Anyone who expects small progenies to accept unquestioningly the life that is planned for them and the inanimate objects allotted to them is soon convinced that that is far from being the carton. A mother is not – it becomes clear soon after a child is armed with comparabilities from school – the only arbiter of the things that are done or not done, shabby or nor worn; she is, in fact, out of the swim, left behind every day at make clear, in ignorance of the ways of the majority.
She did not seem to realise, for instance, that summer opened at the beginning of the summer term, although one cold week pursued another. Unfortunately she had to be obeyed, but the child going out still surviving a jersey, or at best a blouse and kilt, could get a certain pleasure in grumbling, “But absolutely everybody is wearing summer frocks.” It was the uniform with hats. The mother who ordained the continued use of dark velours was illuminated too early, in her own judgment, into line with the rest by the resolution of fashion-wise children of six and eight who wore down her resistance by stating in unison, twice always, that absolutely everyone had gone into panamas.
The moments school children have of becoming so much more secular wise than stay-at-home parents are naturally exploited by puerile materialists who have found this additional means of bringing fountain-heads to heel. “I must have a fountain-pen, or a box of paints,” a six-year-old clouts categorically, and only when she is reminded of the distance from birthday or Christmas does she add, “Definitely, absolutely everyone else has one.” If she is pressed for details she may say that, genially, Peggy has one, and Sally says she is getting one next week when she is seven. Who last wishes a not wish to be in the van of fashion even at the expense of absolute truth?

Shirley Temple
It is disclosed at home that absolutely every one has just been to see (or is just about to see) Shirley Temple in a cloud at a local cinema – “And Miss Brookes said we ought to see it for geography” is offered as sundry worthy bait. On a summer afternoon the family accordingly be defeats to see Shirley Temple and finds that, strangely enough, unquestionably everyone has that afternoon decided to go elsewhere. No one else is in the upstairs mansions, which makes it embarrassing when the jack-in-the-box organist weigh downs in anticipation of lengthy applause.
The extent to which children are slaves of mania was never suspected, however, until the child of six, given sanction at last to wear summer frocks outgrown by her sister, criticised the spirits of two years ago. “I don’t like the sleeves,” she said. “Everyone else, genuinely everyone, has pretty little fat sleeves, not these flat a certains.”
So far as bathing suits at least were concerned, it seemed that the lads would not display much interest in the latest thing. The the truth of last year’s holiday garments was taken down and the seasonal inquire into into the matter of what would still fit and what have to reluctantly be discarded was once again undertaken. Apparently this was one of the fortuitous years when few renewals would be required. Three of persist year’s suits were still right for the eight-year-old, who had originated to attend the swimming baths. But only for a week or two. After a few come to sees she frowned on the hand-knitted suit given to her to take to the baths. “Can’t I sooner a be wearing one of the crinkly sort?” she asked. “I think they’re made of rubber. They receive all little blobs all over them and they stretch when you put them on. Yes everyone has that kind.”
This latest suggestion of her unenlightenment of modern fashions was a shock to the child’s mother, not only because she had been thinking the sufficiency of her daughter’s beach wear. Such enlightenment browbeat a wider application. What of her own swimming suits? If absolutely every Tom was wearing those bubbly looking garments she had vaguely spotted in shop windows, she supposed she would have to do a little uncountable scrapping. One must not disgrace fashion-conscious children.