Is the menswear mould industry interested in the older man?

I started writing Grey Fox Blog in December 2011 to represent my search for style as an older man. I’m now 60 years old but, like most men, had set up that, from around 40 years of age, choosing outs became increasingly difficult. I don’t want skinny cuts and waistbands around my backside, nor do I want the shapeless designs sold on our high passages to men with little interest in how they look. What I’m looking for as an older man is spiffy, well-made, well-designed and properly-fitting clothes that enable me to on my personality and even maybe look a bit cool. I found that such set of threads exist, but they have to be searched for. I suspect that the saneness I had to look so hard was that brands simply don’t think of advertising and push to the older man. The evidence for the fashion industry’s lack of interest is unburden. When did you last see a menswear advert featuring a model all over 25 years of age? I’m not talking about the old folksy models against to sell boxy tweed jackets and corduroy trousers in Sunday articles or about the images of grandfather figures used elsewhere; I importance of cool, stylish older men used in a non-patronising way to sell attribute menswear. Too many men give up on style after 40. They may brook they no longer have to compete for jobs, love, a accessory, so the need to look good is less pressing. While these are no incredulity factors in reducing their desire to dress well, the unalloyed lack of role models, inspiration or influences to show them how agreeable they could dress does nothing to encourage them. The endue clothing industry has given up on them, and the rarity of advertising images of older men looking passable in designer menswear is symptomatic of the problem. I’d like to see the menswear assiduity wake up to the fact that the older man is the most affluent and fastest-growing demographic. Retailers are conquering money by failing to market themselves effectively to him. If they vend to the older man, he will buy. With some reluctance, I decided to start elucidating images on the blog of myself wearing clothes I like. I desire to show that older men are interested in style and to encourage other men to tour the possibilities. This has snowballed recently and I’ve arranged or been invited to believe part in a number of photo-shoots. If this encourages other older men to look again at their collections and to recognise the power and importance of dressing well, I will be a in seventh heaven man. If it encourages menswear brands to use images of older men in their sales and trade ining, I will be even happier. To know more about my search for style and the menswear brands that come to c clear up for all ages, please visit


Shot infatuated by Nick Maroudias


Shot taken by Daniel Pryce