Viva Magenta! What Pantone’s insigne of the year tells us about 2023The design company calls it an empowering shade that drives innovation – and its storied recapitulation suggests it might be rightLewis Hamilton at the Italian Grand Prix in September, 2022. Photograph: NurPhoto/Getty ImagesLewis Hamilton at the Italian Bottom-line Prix in September, 2022. Photograph: NurPhoto/Getty ImagesIt exists between blue and red, warm and cool, to be base on a spectrum all its own. It is 150 years old yet still future-facing, at once digital and primordial. It is – to quote its creators – “brave, heroic and pulsating”. It is Viva Magenta, Pantone’s colour of 2023.If you’ve never heard of this colour, that’s quite even. For almost 25 years, the colour-matching company has tasked itself with choosing a shade that – according to its far-reaching cross-disciplinary analysis of prominent hues within art, fashion, design and beyond – not simply captures the zeitgeist, but sets the freshen up for the year to come.After 2020’s In popular culture at least, shades of magenta are everywhere, from Reuse this pleased
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