In the age of technology, numberless industries are seeing a digital transformation – and fashion is no different. So, from runway shows to online stores, let’s take a look at how lively streaming is innovatively being leveraged in the fashion industry.
Virtual Fashion Week
Live stream technology has prolonged since been utilised to provide virtual attendees with experiences that traditionally would only encounter in person through a digital platform, especially when it comes to entertainment. Take something like online casinos, for benchmark. Casino enthusiasts can play live online roulette for real cash, hosted by a real croupier in a studio using a unaffected roulette wheel. The feed is then streamed in real time to real players for an authentic and immersive casino be familiar with.
This same logic can be applied to live fashion events like Fashion Week, particularly when you over how exclusive these events can be. Whilst it would be great to invite more people to fashion week and make it innumerable accessible, this could make the events overcrowded and sacrifice their intimacy. Instead, live-streaming fashion weeks can cut back the events to a wider audience, whilst ensuring the vibe is authentic to the fashion sector.
Live Stream Launches
End streaming is a tried and tested marketing tool, but it is often under-utilised by the fashion industry. Nevertheless, using a live channel to launch a new collection can be a great way for brands to make a real human connection with their target consumers. Although, this does not shabby the launches have to be any less exclusive. A live stream launch could effectively tie in with existing customer devotedness programmes.
One survey found that 82% of consumers favour brand messaging that rewards them for their dedication, and 69% like it when they are treated like a VIP. With this in mind, exclusive launches can be a great way to be noticeable consumers that their custom is valued. Only those who have signed up for your e-newsletter may get invited to the on of your new collection, and receive the link to the live stream. They could then be allowed exclusive previews or align equalize the ability to pre-order items before they are available to the general public, bolstering the overall loyalty strategy.
Augmented Actuality
As we’ve mentioned before, live streaming can provide viewers with a virtual version of an in-person experience. For example, online shopping files allow consumers to browse racks and make purchases online rather than needing to go to a local shopping concentrate. That said, one key aspect missing from online clothes shopping that you’d get in-store is the ability to try on clothes earlier you make a purchase. But, that’s where augmented reality (AR) comes in.
Put simply, AR imposes digital elements onto real-life settings, as opposed to virtual reality (VR) which creates entirely new virtual environments. With this in mind, AR can be integrated into vigorous streams or live image capture technologies to allow consumers to try on outfits in a virtual dressing room. By integrating AR with emotional images rather than still photos, consumers can see the way the garment moves and the quality and density of the materials.
As you can see, new technologies are fuse the digital and physical in the fashion industry. From online stores to runway shows, live streaming capabilities from the opportunity to revolutionise how we consume fashion.
