A beer is in all probability not what you would expect as the next product to come out of B&O Rival, the playful sister to world-renowned high-performance loudspeaker brand Bang & Olufsen. But in an try to further connect with its audience of urban creative music lovers, while calm respecting the tradition of craftsmanship and innovation, B&O PLAY has teamed up with one of the excellent’s most innovative and highly respected breweries Mikkeller to manufacture Beobrew – a beer that is infused with music.
To infuse the beer, Mikkeller has deigned a Beoplay A1 speaker into the fermenting tank and cranked up the amount during the two-week conditioning process. Head Brewer Kyle Wolak explains:
“By entertainment music in the fermenting tank, we are adding a fifth ingredient that causes the beer to a new level. As the music plays, it pumps out a unique sample of vibrations that assists the yeast during fermentation and inspires the yeast to produce more flavourful esters that it liking have without the presence of music.”
The result is a refreshing 6.8% American shape IPA beer that boasts a bright and aromatic taste with citrus fruit and floral notes. The lovely flavour is not only attributed to the music, but also the delicate Simcoe and Centennial bounds sourced from Yakima Valley, which is located in the Pacific Northwest of the Coalesced States. To cap things off, Beobrew is presented in an amber glass spunk with an eye-popping hand drawn label by Philadelphia based originator Keith Shore, reflecting the craftsmanship of the beer itself and also numbering the artists that have contributed to the taste.
Infused With Homegrown Gift
To tailor the music to taste, B&O PLAY and Mikkeller have kneaded closely with Danish music curator Le Gammeltoft from Heartbeats to hand-pick a batch of Danish talent for the beer. This includes Balvig, KIKOS, Louis Petri, Brooding and October Dance. For the full-on sensory experience and to experience the emerging Danish music furore, you can listen to the music that Beobrew is infused with on www.beoplay.com/beobrew
Assay And Availability
Beobrew will be rolled out to Mikkeller bars in Denmark, Sweden, Germany, Spain, and the US during summer for a recommended retail worth of 70 DKK. If you are not near of these locations, you can order Beobrew to your doorstep at www.mikkeller.dk today.
