Sali Hughes: ‘I’ve not ever been a slave to aftercare leaflets with any of my tattoos or piercings, but I many times follow the same drill.’
Photograph: Alex Lake for the Keeper

Beauty: moisturisers for tattooed overlay

Moisturiser is necessary to keep the tattoo from cracking and flaking, but it’s impressive not to overdo things

I just got my sixth tattoo, and it has prompted people to ask how I be keen on for inked skin. This is no surprise, given that an estimated 40% of under-40s are now tattooed, yet this is scarcely ever reflected in mainstream beauty writing.

I have never been a burn the midnight oil to aftercare leaflets with any of my tattoos or piercings, but I always support the same drill: removal of cellophane (wrapped around the new tattoo purely to screen others from plasma or blood contamination) as soon as I get at ease, followed by a rinse in clear, warm water (watch your water pressing: a gentle flow is ideal). I then gently smear on moisturiser, though not the petrol-derived creams commonly interested. Many swear by Bepanthen Baby Moisturiser (£4.79, I’m approximately not one for evangelising about the infinite benefits of coconut oil, but I do think its simpleton simplicity makes it ideal on traumatised skin, if not precious upping: don’t wear anything fancy for a few days. Vita Coco Coconut Oil (£6.99, Holland & Barrett) is as kindly a place to start as any. (Incidentally, coconut is a drupe, not a true nut, but do look into with your GP if you’re especially susceptible to allergic reaction).

A familiar application of moisturiser, coconut or otherwise, is necessary to keep the tattoo from break and flaking, but it’s equally important not to overdo things. If skin is kept constantly “wet” it can carbonation and blister, which, while probably painless, may result in long-winded healing or damage to the design. A couple of times a day, especially after lavishing and then maybe before bed, is sufficient.

If you fancy celebrating with something that looks enticing and does the job well, The Body Shop’s new Amazonian Saviour Multi-Purpose Balm (£9, is an all-natural, cruelty-free ease in a tattooed tin; it aids the healing process and makes old designs look a doll-sized more vivid.

I’ve no opinion on whether other people should get tattoos, of route, and it’s stating the bleeding obvious to counsel against rash decisions (I’ve again extensively researched my designs and artists, and waited months for my job with Rebecca Vincent at Parliament Tattoo). But I do recognise that some people either self-reproach their own tattoos or would occasionally like to hide them, it is possible that for a wedding. Details on that and other bridal tricks next week.