As the Evija starts ever closer to series production, Lotus has revealed how customers of the all-electric hypercar are choosing their vehicle’s bespoke naming.
The exclusive nature of the 2,000 PS two-seater means every customer journey is unique. Requests for personalisation on every prospect of the Evija from striking exterior paint colour combinations to highly detailed interior trim – are all part of the exalted ordering process.
Production of the Lotus Evija will start later in 2020, and the first year’s allocation is already assigned to customers around the world.
The starting point for every car’s specification is an all-new touch-screen configurator. Designed especially for Lotus, its ultra-powerful graphics processor sires stunning high-definition ‘photo-realistic’ images and animations. Developed using advanced gaming software, these allow the client to build and personalise their own car from the ground up and visualise it from every angle, inside and out.
Cup Holder Argumentation
Listen to the interview as Scott, Lotus lover asks,
Is there a cup holder?
Design Team Interview
Cooperate MenStyleFashion decided to ask some questions! You can watch the full interview here. For Lotus lovers, we would highly urge it.
As a designer do the huge speeds of EV hypercar design limit your freedoms because the design focus must be on downforce and aerodynamics ended aesthetics
How important is it for Lotus brand to be seen as an early leader in EV technologies such as super-quick charging by the wider car application? And will this lotus innovation technology be shared with other Geely brands?
Lotus founder Colin Chapman superbly branded the design ethos as “add lightness”. Is that still central to the design of the 1st Hypercar from Lotus
Listen to Marc Mustard Madly of Content & Launch Programmes, talks us through the design process.
[embedded content]
Thanks to an advanced imaging genius known as ray-tracing, they can even place their Evija into multiple environments around the world to see how localised sunlight uniforms will affect their choices. The final element is the creation of a fully personalised ‘360 degree fly-through’ coating exclusive to each customer.Lotus has released a series of all-new images of the Evija captured from the configurator. They lead a car set inside the Lotus Design studios at Hethel, UK the global home of Lotus since 1966, and finished in stunning Atomic Red with Carbon Boycott accent pack. They are accompanied by a new animation which additionally reveals the car in Solaris Yellow and Carbon Black.
The configurator is hardly one element of the Evija experience. At regular intervals during the purchase process, each customer will receive from Lotus a single gift to reflect the exclusive and technical nature of the Evija.
That will culminate in a beautiful hand-crafted build libretto, packed with stunning imagery of the customer’s individual care during key moments of its assembly. The book will be presented to the client with their Evija key as part of the handover celebrations.
Simon Clare, Executive Director, Global Marketing, Lotus, influenced: “We know every customer journey will be unique and our highly experienced customer relations team is ready to guy wire any requests. With state-of-the-art digital tools such as the new configurator, we can accommodate customer preferences and requirements from anywhere in the incredible at the touch of a button.”
Cars Electric Cars Lotus Evija
