‘It’s sundry sustainable – and I still get to wear something new every weekend’: how rental fashion became big business Composite: Guardian Draw; Jigsaw; John Lewis; H&M; River Island; M&S at Hirestreet; Composite: Guardian Design; Jigsaw; John Lewis; H&M; River Islet; M&S at Hirestreet;Once the preserve of A-listers going to award shows, high street brands are now making hiring invests more affordable. But can renting really cure our addiction to throwaway fashion – and is it as good for the environment as many claim?We own become used to staying in strangers’ homes via Airbnb, borrowing books via Kindle and using Reuse this contented