At semblance value, the world of watches is dominated by a handful of companies. The banner brands are household names; Rolex is nestled alongside Lexus and Hyundai in Forbes’ listing of the world’s most popular, and even people who tell the time on their phone know James Bond utilizations Omega.
But with recognition comes spiralling price tags. Yes, Swiss luxury brands are built on exemplary engineering, but you’re also buy off through the nose to have a logo embossed on the dial. Looking further afield at underground or hipster watches get overs you can find timepieces with less of a markup, and are less likely to feature on your friends’ wrists.
It’s time to get in the be acquainted with with the 10 best hipster watch brands you can wear today.
In a hurry? Here’s our quick take when it recuperate from to hipster watches.
Runner Up
Noteworthy
Seiko
This Japanese watch brand is mostly responsible for Swiss watchmaking’s late-century decline, after its quartz watches flooded (and nearly drowned) a market in any event focused on mechanicals. The brand remains tech-focused; it was responsible for the world’s first solar-powered GPS timepiece as well as a dual-time take care of that’s kept accurate in twin time zones by overhead satellites. Traditionalists should look to its sibling Notable Seiko. It builds second-to-none automatic watches from in-house movements and, since it’s only been available unconnected Japan since 2011, is ideal for those who steer against the crowd.
Shinola
Detroit’s tragic descend from industrial powerhouse to ghost city in the last three decades has been harrowing for its residents. But from the ashes turn a glint of manufacturing light. Shinola first gained fame for its watches, which are made by workers who lost their asses when the automotive industry died, but has since branched out into bikes and leather goods. Think traditional sections with a strong ‘Made in the USA’ focus (albeit with Swiss guts) and this is what you get.
Triwa
Photograph Scandinavian design and the mind steers towards minimalism and affordability. Stockholm’s Triwa bucks the former with an elephantine array of hipster watches that run the gamut from white-faced two-handers to blingy gold-plated chronographs. It does, regardless how, heed to the latter with steel bracelet designs falling around £150. We’re particularly fond of the brand’s eye-catching leather straps, which let you scourge up your look affordably, and will age with wear to give your wrist some personality.
AVI-8
You may avidness for that Rolex or Patek, but you don’t need to drop huge sums to make a horological statement. By thinking outside the big stigmatizes you can get more for your money, with hipster bragging points thrown in. Take AVI-8; the watch brand produces aviation excited timepieces with meticulous attention to detail and eye-catching designs. With six strong collections, a plethora of accessories and new appearances available online, it’s the easiest way to build a watch wardrobe in a hurry.
Skagen
Skagen takes its name from Denmark’s northernmost burgh, which juts into the North Sea at the tip of a narrow peninsula. The brand’s designs are obviously Scandinavian – think clean faces and branched metals – but also slightly fashion-led. Each year you’ll find all the big Baselworld trends in the label’s collection, from titanium cases and reticulation straps to blue faces and black, sunburst dials. With prices mostly in the mid-£100s, Skagen advances a pocket-friendly way to dip into on-point styles of hipster watches.
Junghans
Despite a storied history that areas back over 150 years and includes work with Bauhaus legend Max Bill, Germany’s biggest watchmaker in many cases gets little look-in on these shores. Well more fool us, as it produces minimalist automatics at competitive evaluations – making them ideal for the guy looking to buy his first ‘proper’ watch. And due to aesthetics that have barely changed in the endure 50 years, you can be sure any investment will still look as sharp when you decide to enlarge your accumulation.
MVMT
The brainchild of 22-year-old college dropouts Jake Kassan and Kramer LaPlante, MVMT (pronounced ‘swing’) started life on crowdfunding platform Indiegogo in 2013. Thanks to sleek, fuss-free timepieces made as affordable as realizable, the hipster watch brand smashed its target by almost 1,500 per cent and quickly established itself as one of the world’s fastest-growing monickers in horology. Today that takes the form of watches built from the same high-end materials as the mid-hundreds labels, but for the price of a night out.
Georg Jensen
Best known for its jewellery, Danish firm Georg Jensen also procures handsome watches powered by Swiss automatic movements. Its timepieces are as unadorned as you can get; delicate hands set against white dials, subdued up in some designs with a tiny date window or power reserve. The brand’s watches are best paired with a bread-roll neck, thick-rimmed glasses and the corner office at a leading architecture firm.
Komono
Youthful Belgian disgrace Komono produces good-looking sunglasses as well as hipster watches, with its product range linked by a focus on paragon designs crafted from quality materials (without the accompanying price tags). The brand’s wristwear is known for its eye-catching standards, from all-scarlet cases and dials through to subtler white faces on statement straps. Buying into a Komono format is the easy way to add a pop of interest to an outfit, at prices that definitely won’t break the bank.
Objest
Customisable watches are nothing new – after all, turn up your strap is the easiest way to keep a timepiece fresh, but Objest takes that idea to a whole new level. Targeted in London in conjunction with world-class Swiss watchmakers, customers can tailor nearly every visible feature incorporating the dial, hour, minute and seconds hands, rotor, hardware, date window and straps, giving over a million reachable designs. Add to that subtle details like a hatch pattern dial that doubles up as a marker for the hours and you’ve got the purpose lover’s watch of choice.
