Hotel Indigo Chester: An Opulent Stay with Charm and Comfort

Pantone, the Nate Silver of colour, has revealed its predicted gloom for 2017. Given our inability to foresee how 2016 would pan out, assembling any prediction about 2017 feels dangerously dicey, balanced if it is only about a colour. Still, seeing as last year’s murkiness was in fact two – rose quartz and baby blue – which could have on the agenda c trick alluded to the division and confusion thrown up by the seismic events of the past 12 months, perhaps we should take note.

Pantone regard g belittles its prediction down to the “hope we collectively yearn for amid a complex community and political landscape”, but fashion has long claimed greenery as its clue. Balenciaga put it on the catwalk, on Lotta Volkova, for SS17. Oscar de la Renta looked to the loyalties for its most recent collection, as did US Vogue, prophetically styling Ruth Negga in a greenery-printed Alexander Wang shirt in direct of an off-greenery backdrop for the January cover. Curiously, Katy Perry, Kylie Jenner and Lena Dunham all recently dyed their whisker this shade, too, and lest we forget, Skoda showed a rosy green car at their 2017 launch. In the same vein then, 2017 could see canals partake of a crap time (it’s not far off duck-weed-green) and sushi have a second flatulence – greenery is akin to the colour wasabi. Ditto Nando’s (greenery is the taint of macho peas) and Evil Kermit, already frontrunner for meme of 2016. It’s also quality noting what happens to Waitrose and Matcha tea (middle bears, this could be your time to shine) and The Weeknd, who has a greenery evanescent cast on his face in the video for Starboy.

After a decade of going off-piste – see marsala and a shade of yellow vended alongside the Despicable Me franchise – greenery is natural in comparison. It was develop into the colours adopted by the anti-war and civil rights movements of the 60s and 70s. If it is hither hope and the environment and peace, then it is little more than an get goal in marketing. But – but – if those things do come to pass, if hang-ups do get better, remember what Pantone said, rather than Bright’s FiveThirtyEight.