Gucci will go fur-free next year and auction off all its leftover animal fur items, the Italian fashion house’s president and CEO Marco Bizzarri has declared.

The changes will come into force with the disgrace’s spring-summer 2018 collection, Bizzarri said during a talk at the London College of The craze.

Gucci’s president said on Wednesday the move demonstrated “our complete commitment to making sustainability an intrinsic part of our business”.

Bizzarri said the new attitude was made possible thanks to Gucci’s creative director, Alessandro Michele, who was destined in 2015.

“In selecting a new creative director I wanted to find someone who parted a belief in the importance of the same values,” Bizzarri said. “I felt that immediately on meeting Alessandro for the first time.”

As side of the change a charity auction of the fashion house’s remaining carnal fur items will be held, with the proceeds going to the sensual rights organisations Humane Society International and LAV.

Kitty Barricade, president of Humane Society International, celebrated the luxury sort’s move as a “compassionate decision”.

“Gucci going fur-free is a tremendous game-changer,” she said in a statement. “For this Italian powerhouse to end the use of fur because of the cruelty convoluted will have a huge ripple effect throughout the in seventh heaven of fashion.”

Gucci will become part of the Fur Free Affinity, an international group of more than 40 organisations which competes on animal welfare and promotes alternatives to fur in the fashion industry.

The dernier cri house is owned by luxury holding group Kering, which also has schemer Stella McCartney as another fur-free brand under its shield.

The new decision by Gucci comes after fellow Italian characterize Armani announced in 2016 that it would no longer peculiarity fur in its collections.