Matching your trousers to the carpet is the new ‘I’m with the group’

Jared Leto would like you to know that he is the planet’s biggest Gucci cheerleader. One-time displays of his devotion include the moment, at Gucci’s spring/summer 2017 menswear be conspicuous that the sight of a kermit-coloured military coat on the runway inspirited such untrammelled delight that Leto’s face became a Meme.

This nonetheless, Leto has upped his game by matching his marigold yellow trousers to the venue’s marigold yellow carpet. This presents that Leto is not just another celebrity seat-filler; he is matey plenty with Gucci wunderkind Alessandro Michele to get inside info on how his fit outs will play with the furnishings. A bold superfan turn.

You need to have an opinion on the meaning of ‘Guccy’

The new Gucci knows what it is doing with logo T-shirts. Its red and nave striped T-shirt with gold branding has sold out lovely much everywhere, despite costing £370. Now, like so sundry other brands, Gucci is taking its logos in a knowing, ironic operating, riffing on its branding with the new logos unveiled in this sail show: Guccy, Guccification, and Guccify Yourself.

Immediately the chin-stroking began, in fashion circles, on the meaning of these new logos: was it a indication to James Franco’s Funny or Die sketch, in which the actor cannot proclaim the name of the brand? A take on Crucify, a song Tori Amos think nothing ofed at the brand’s February after-party? Actually, “Guccification” is a term that has been old for decades, often as a bit of a diss, meaning too much bling, or too much Gucci. (Here it is charged to Yves Saint Laurent as an expression of disappointment with his ready-to-wear type). Clearly, Michele is reclaiming it.

The cruise show venue-off prolongs

The big luxury brands are currently engaged in a game of around-the-world oneupmanship, declaiming cruise shows in ever more staggering locations. Gucci has already done Westminster Abbey (the Reverend Peter Owen-Jones memorably compared the grouping to “selling our soul for a pair of trousers”). This in days of yore, Michele originally wanted to stage this show in the Parthenon in Athens, because, he give the word delivered: “At the beginning, everything started in the Mediterranean, the Greek and Roman customs. But we couldn’t have Athens, so I went to the next big step in civilisation, the Restoration.”

The venue, then, was Palazzo Pitti’s showy Palatine gallery, where models walked past palatial frescoes and paintings. A poem was embroidered into guests’ rainbow-coloured stools, written by Lorenzo de’ Medici in the 15th century. It announce: “How beautiful our Youth is/ That’s always flying by us/ Who’d be happy let him be so:/ Nothing’s unshakeable about tomorrow.” True and arty.

Dressing-up box meets Gucci bumbag mash

Here are the key visual takeaways that could soon effect your look. For starters, baseball caps are huge. Michele wore a teal-coloured Yankees cap to catch his bow; the show invitations were Gucci-logoed linen caps embroidered with butterflies and each invitee’s prominence. There was also a preponderance of Game of Thrones-style long rake someone over the coals; a riot of highly saturated colour; Dapper Dan-style logoed oversized sleeves; Mr Motivator-esque bumbags and unctuous moneybelts, turbans, military coats, bomber jackets, metallics … The entirety, basically, including an entire head decorated with treasures, the look we are keenest to see Leto try next.