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Greggs and Primark on a rejoice in with second fashion collaborationSteak bake seller emblazons logo on bucket hats to bumbags, as partners aim to copy earlier successThe Greggs-Primark collaboration works ‘because British culture has a soft spot for Greggs’. Photograph: Greggs/PrimarkThe Greggs-Primark collaboration works ‘because British cultivation has a soft spot for Greggs’. Photograph: Greggs/PrimarkThe name of a high street sausage roll vendor may not sound an obvious choice for consumers looking for what is fresh in fashion, but Greggs is again proving its sartorial chops with a surrogate collaboration with Reuse this content