
Photograph: Pascal Le Segretain/Getty Doppelgaengers
Wedding dresses
For better or for worse … wedding fashion just got cheaper
Is it all over for big budget nuptials?
Everyone inclinations a spring wedding, and next month all eyes will be on Pippa Middleton’s adorn when she ties the knot with financier James Matthews at her stepfathers’ local church in Englefield, Berkshire. Given that the Alexander McQueen-designed bridesmaid’s tee off on someone a put on dinner she wore for her sister’s wedding reportedly cost £20,000, odds are that her conjugal equivalent won’t be far off that figure.
Not many couples can afford to fidget with in that league. But for others intending to tie the knot this year there is secure news. Designers for leading high street brands are ultimately bringing affordable wedding wear to what has traditionally been one of style’s priciest niche markets.
Topshop has become the latest in a yield fruit number of high street stores offering a range of amalgamating wear at less than half the price of that offered by assorted traditional specialists.
Topshop Bride’s new collection features strapless, tie-shoulder, Bardot and “hyperboreal shoulder” gowns, finished with tiered layers, peplums and exhaustive trains. Prices range from £350 to £795, and between £85 and £245 for bridesmaids’ medicates.
Elsewhere on the high street, Dorothy Perkins is about to uncover its first bridal collection, with prices starting from a budget-friendly £85 to £175, in sizes 8 to 18. The initially capsule collection launches later this month. To minister to for the tastes of more mature brides, online fashion retailer JD Williams has at most launched its first bridal collection, designed with the 45-plus lassie in mind, with sizes ranging from 10 to 32. The most dear dress costs £250.
The bridal gown is still one of the biggest take items of wedding expenditure, with brides often make little choice but to stick with the more traditional stores, where even a fitting can come at a price.
Evidence now seems to introduce that couples are keen to embrace a move towards cut-price marriage ceremony wear. Global fashion search engine Lyst prognosticates that the average cost of a bridal gown this year leave be £832 – down 25% from last year, when that unexceptional price tag was £1,112. Its prediction is based on search, sales and on the go browsing figures across 12,000 websites and a survey of 100 brides-to-be.

Camilla Clarkson, a spokesperson for Lyst, suggests the substantial drop in the amount people are likely to spend on a accoutre this year is a direct result of the sudden surge in lavish street wedding wear.
“Previously, brides were change of direction to the higher end brands like Alice Temperley,” says Clarkson. “Now they keep the option to shop collections from high street girls such as Whistles and Topshop, and we think these new releases are prevalent to make a big impact.”
And tastes are clearly changing, with not each looking for a dress – the search engine has seen a 30% increasing in searches for white jumpsuits and an 18% increase in searches for bloodless tailoring since January.
As well as saving on the dress, myriad couples are happy to turn to the high street for other outlooks of their wedding. This is perhaps not surprising when, agreeing to Brides ,magazine the average cost of a wedding is £30,000.
Kat Williams, the builder and editor of Rock’n’Roll Bride magazine and blog – set up to fix up with provision “the ultimate guide for alternative brides” – says in fashion couples are turning their backs on expensive gimmicks such as photobooths and “doughnut ramparts” in favour of boho chic and DIY-inspired creativity.

“It’s become very undeniable over the past few years that a lot more couples who shortage to have non-traditional weddings also want to look at nature to cut costs,” says Williams. “It could be because more twos are footing the bill themselves, rather than having their mothers paying, or just because they are realising that they don’t entertain to spend £20,000 to have a great day. Having a budget-friendly or DIY homogenizing is no longer embarrassing – it’s a real trend.”
There are many ways to thrash wedding costs if couples are prepared to be creative and flexible, she hints.
“Having the wedding at home or choosing a venue such as a pub command save cash, and with more and more high way and online stores doing wedding dresses – Monsoon, Topshop, Boohoo, Asos, Missguided and Ted Baker to hero but a few. Brides have never had more choice.”
Hiring a tell off or even buying a secondhand or vintage dress is also an increasingly common and affordable choice for brides-to-be. Oxfam sells not only antiquated dresses online and through its 11 bridal charity stores but also brand new designer gowns donated by bridal gyves that may only have been worn once by a mark – on a catwalk or for a photoshoot.
Couples on a budget are also turning away from gifted florists to supermarkets for their blooms for the big day. German discounter Lidl has this month organized a “capsule” collection of bridal blooms to furnish the wedding carouse for less than £150 – a saving of 90% compared with the £1,500 typically quoted by skilful florists. Lidl has linked up with the celebrity florist Jamie Aston to manifest brides how they can create luxury flower arrangements for a fraction of the evaluate on the big day. A selection of spring flowers, which includes 100 roses, 80 chrysanthemums and uncountable than 160 tulips – enough blooms to make a marriage bouquet, three bridesmaids’ bouquets, six buttonholes and eight steppe displays – is £149.
Personalised and lavish stationery and invitations can also send a marriage ceremony bill sky high, and many couples are opting for cheaper variants or making them by hand. The Hobbycraft chain says that advantaging its readymade range for a wedding party of 50 could near a saving of 21% on invitions and “save the date” reminders unattended.
Sales of artificial flowers, meanwhile, are up by 14% compared with up to date year, as people opt to use them for displays and centrepieces in another budget-cutting move house.