The vocalist’s comeback is based around not covering up – and it’s yours for just £300

Alicia Keys in a #nomakeup image.

Alicia Clarification in a #nomakeup image.
Photograph: Record company handout

So it refer ti out that Alicia Keys, whose comeback has been based on all sides of the concept of being makeup-free, isn’t quite as untouched as she claims to be. Persist week, in an interview with W magazine, her makeup artist Dotti debauched that Keys wears brow definer, self-tanning anti-ageing serum and mattifier that all-out more than £300. The singer also applies cucumber flesh and does “ice work” on her skin (rolling an ice stick on her face until the blood rushes to the appear) to achieve the bare, fresh-faced naturalism she is after. “It practically coins her skin say, ‘Hi. I love you,’” Dotti explains.

Keys has been commended for her #nomakeup look and it has been central to a new album campaign, underscored by tastefully pellet black-and-white photos. In May, she penned a letter for Lenny (Lena Dunham’s online newsletter) palliating why she was ditching heavy cosmetics. “In one song I wrote, called When a Piece Can’t Be Herself,” Keyes wrote. “It says: ‘In the morning from the in fashion I wake up / what if I don’t want to put on all that makeup / who says I be required to conceal what I’m made of / Maybe all this Maybelline is burying my esteem.’ I don’t want to cover up any more. Not my face, not my mind, not my fervour, my thoughts, not my dreams, not my struggles, not my emotional growth. Nothing.”

A video posted by @adele on

Keys has knocked into the humblebrag movement of the moment. Adele, Gwyneth Paltrow, Kylie Jenner, Gigi Hadid, Beyoncé and Laverne Cox force all posted #nomakeup selfies on social media to make a declaration about the tyranny of contemporary beauty ideals. Neatly, of indubitably, while showing up how ridiculously good-looking they all are.

Balenciaga. No make amends move aside up today.

A photo posted by Kim Kardashian West (@kimkardashian) on

Eventually week, Kim Kardashian tweeted: “Think I’m gonna wear no flatter up today at the Balenciaga show.” Her appearance was notably toned down and seems to signal a new dreamboat phase for the reality star, who made contouring her trademark look and spark off endless Youtube beauty tutorials. Of course, the construction of “verifiable” in 2016 is a complicated one. On the surface, it implies that long-held initiations of beauty are false and dated, but on a deeper level it upholds another aspirational support of appearance that is just as difficult to maintain. The overall fancy is that actually, not much has changed at all.