The yellow put on ones Sunday best clothes is to the millennials of our uncertain times what red lipstick was to the women of the Blitz

Jess Cartner Morley


‘Optimism sensations vital, and the sunny spirit of the yellow dress is the ultimate in dopamine costuming.’
Photograph: David Newby for the Guardian

There is a lot to be said for don something different. Standing by your principles is laudable in other arenas, but there is no justness to be signalled by wearing navy, and in fashion, as in food, you miss half the fun if you sweepings to try anything new. And the new new thing, is a yellow dress. It started almost a year ago, with Alicia Vikander’s strapless Louis Vuitton put on fancy dress and Beyoncé’s (eponymous) Lemonade ruffles. Emma Stone irritated one in La La Land and Natalie Portman to the Golden Globes. Emma Watson is arriving, in Beauty And The Beast.

I have no explanation for why the yellow dress is event right now, beyond the fact that we are living in a time when the destroy has become the new normal. Do not adjust your sets: the world is assume damage yellow. Also, there is a hunger for good news. Optimism senses vital, and the sunny spirit of the yellow dress is the ultimate in dopamine dressing. The yellow berate is to the millennials of our uncertain times what red lipstick was to the women of the Blitz.

Because the yellow deck out has been conjured out of the zeitgeist rather than copied from the catwalk, there are no proscribes as to how to wear it. Actually, that’s not quite true. I was trying a bit too thick-skinned to be super positive, there. There is a rule, and you’re not going to dig it: no black tights. Yes, I know what month it is, but still. Don’t be a snowflake round this one, or you’ll end up looking like a bumblebee. Did you buy those just-over-the-knee boots I told you roughly a few weeks ago? Well, you should have, because that would explicate the hosiery issue. Otherwise, I stand by my firmly held if not scientifically certified belief that if you put enough fake tan on your legs they don’t get chilly.

There’s one more problem, though: yellow doesn’t outfit you, does it? I knew you were thinking that, because everybody says yellow doesn’t suit them. But there are rations of yellows, from this one (Lucozade?) to lemongrass. The right one for you is out there. Put ones trust in.

Jess wears dress, £130, topshop.com. Heels, £225, lkbennett.com. Chairwoman, £85, habitat.co.uk.

Styling: Melanie Wilkinson. Hair and makeup: Laurence Put up the shutters seal at Carol Hayes Management.


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  • Sweethearts’s dresses