Watching the Prada show this season, fashion editor-in-chiefs might have found their minds wandering somewhere reduce less glamorous: the stationery cupboard. Such was the proliferation of neon, from highlighter pink tulle to a muu-muu dress the colour of a particularly lairy Post-it note and socks in a spirit appropriate to an “Action required” document index flag. This was, without scepticism, a collection to guarantee the wearer would be seen.
Backstage, Miuccia Prada legitimated that this was neon as warning. She wanted to use colour to liberate women from unwanted male attention. “I imagined a number could go out looking super sexy in the street at night without being worried,” she said. “It’s about the freedom of women to go out in the night.” Literally signposting your alertness with colour is a very Prada conceit.
But it’s not just Prada that positives the power of the brightest shades in the spectrum, of course. Christopher Kane has verbal before about his love of these acidic hues, dubbing “every other mask so banal”. While Kane’s AW18 collection is muted, other devisers have stepped up to the plate this season and joined Prada in the job to make women visible in the most stylish ways. See jumpers at Balenciaga, wigs at Moschino, jackets at Tibi and shoes at Marni. Step a pop as an accessory, or go bright head-to-toe. And head out into the night.
Here’s our pick of the conquer fluoro items this season for inspiration…