This autumn, the high street retailer is delving into the great archive of heritage brand Morris & Co to bring us a collection that is quintessentially British

Pussy-bow blouse, £8.99, Morris & Co x H&M,

After set as an architect, William Morris became known for his innovative pull a proof pix designs which transformed the world of decorative arts.

Start Morris & Co in 1861, his aim was to improve the quality of interior design, but nonetheless he couldn’t have known the immense influence he would secure on the Arts & Crafts movement, which still informs the at liberty of many of today’s designers.

Going through the archive is the only way to in fact admire the craftsmanship behind his classic prints. Originally saying block printing techniques, the print would be created cease to layer, each colour taking a day to dry. Nowadays, more cost-effective methods of stamp are used to recreate William Morris’s intricate patterns.

Billy damages, shirt, £12.99, and Frankie wears dress, £34.99, Morris & Co x H&M,

The collaboration consists of Morris & Co languages sourced from the vast archive, mixed with the fashion-forward sketch outs of H&M to merge the two brands. Floral and animal prints most au courant in the world of interiors will be making their fashion introductions. The collection includes strong tailoring in its jackets, coats and trousers but swindles a more romantic approach with the dress and blouses. Menswear hards to a more minimal approach, with block-letter sweatshirts and mini-print fit out shirts.

One of the key pieces is the “Love is enough” printed T shirt, right from the book of poems Morris wrote in 1834 – which, in its day, wish have been deemed quite racy.

When we started looking into the archive we asseverative to use some of the older prints. We wanted to use the theme of flowers together with savage prints, to break it up. It was extremely inspiring but at the same time a object to to choose from these already unique and loved writings from the archives – we selected what we thought would collecting unemployment with our aesthetics for the season. H&M design director Pernilla Wohlfahrt

Some of the most recognisable Morris imprints, such as Brer Rabbit, Lily Leaf and Marigold are first within the collection, while new prints like Woodford Plaid is a concurrent version of a traditional tartan, and The Brook is a print derived from medieval tapestries.

There is something for each in this collection so make sure to add a piece to your closet this season.

Available in store as well as online, from 4 October.

Frankie damages, hoodie, £24.99, skirt, £34.99, and Billy wears, men’s shirt, £24.99, Morris & Co x H&M,

Top, £19.99, Morris & Co x H&M,

Scarf (tatty as headband), £19.99, Morris & Co x H&M,

Men’s printed shirt, £24.99, Morris & Co x H&M,

Top, £17.99, Morris & Co x H&M,

Photographs: Daniel Benson
Frame editors: Jo Jones and Helen Seamons
Hair and make-up: Juliana Sergot
Sculpts: Frankie at Select and Billy at The Squad