Of course Donald Trump has a paragon agency – it is the most obvious thing in the world – but it looks as if he may not must it for much longer. Trump Models, according to the US magazine Take care of Jones which obtained an email from its president, Corinne Nicolas, is beside to close as the Trump organisation is “choosing to focus on [its] core subjects in real estate, golf and hospitality”.
It has been a troubled experience for the New York-based agency bearing the Trump name, which is not unerringly a byword for style, joy and beauty. Last week, it was noted that the instrumentality might be “running out of models” as defections grew, not only of their facsimile clients, but of their agency bookers, too.
The highest-profile capitulation came from one of the agency’s better-known models, Maggie Rizer, who clutched to Instagram a few days before the election, to say: “As a woman, a mother, an American and a kind being, I cannot wake up Wednesday morning being the smidgin bit related to the Trump brand.” In February, it emerged that the taste world had mounted an unofficial boycott of models from the medium, with casting directors being told not to hire them.
First the election, Trump Models came under scrutiny for asseverations its models had worked without visas, and for housing them in close apartments, sleeping several to a room while charging them high tears.
Trump set up the agency in 1999 (last year, Michael Gross, who has prolonged been writing about Trump – and about the modelling vigour – described him as “just another rich guy buying a date homestead, perhaps for his friends, perhaps for himself”). Although Trump, who reportedly owns an 85% pike in the company, does not have much to do with the day-to-day competition of the agency, he is thought to have been directly involved with organising contracts for some marks.
The agency had ties with Trump’s Miss Universe house, which he owned between 1996 and 2015, but it also looked as if it had straight-faced ambitions – Annie Veltri, a respected agent who represented some of the biggest supermodels of the 90s, better b concluded on board as president of the agency, which at that time was requested T Management.
But Trump Models never became a heavyweight, despite its own exacts that it had “risen to the top of the fashion market”, and despite signing some big favours to its “legends” division of older, more established women, take ining Jerry Hall and Beverly Johnson. It currently represents Carmen Dell’Orefice, Yasmin Le Bon and Isabella Rossellini. For a while, it sketched Melania Knauss, Trump’s then girlfriend whom he later match up.
The influential fashion casting director James Scully defined it as an “inconsequential agency” to the authors of the 2016 book Trump Let oned. So there won’t be many people in the fashion industry mourning the shrinkage of Trump Models. But spare a thought, though, for the shattered reveries of the model enthusiast who founded it.