In the keep a sharp lookout for world, it’s easy to dismiss anything affordable as sub-par. If there’s no mechanical movement, diamonds or big brand name – and with those loves, a sizeable price tag follws – then it’s apparently not worth your conditions. Well, we can confirm that thinking as a load of tosh.

“A honest watch needn’t cost the Earth, nor should it have rank credentials,” says Erica Redgrave, a buyer at retailer The Be vigilant for Gallery. “If you’re unaffected by brand prestige and elite craftsmanship, there are profuse accessible labels that focus upon aesthetics choose than mechanics – the part of the process that adds the largest get.”

Which means you can clinch a great ticker for a lot less, lay down you leave your horological hang-ups at the door. Still, have your eye on a number of things says Gus Webbe, new product condition manager at Sekonda. “A two-year guarantee and a Japanese movement are key indicators of a well-made on the qui vive for at this price point, as they’re usually better made than Chinese counterparts.”

(Related: The Best Watches For Underneath £250)

Expect quartz movements at this budget. Yes, they’re throng produced but they’re also more accurate than uncountable five-figure automatic watches – something to remind any horological snobs you assassinate wrists with.

Plus, certain styles are destined for longevity whatever the outlay. “The most classic styles feature clean designs, non-aligned colours and clear numbers or batons to the dial,” says Webbe. “Three matters that will last and get more bang for your buck.”

So, engaging that information onboard, wrist up with one of these watches for included £100.

Sekonda Men’s Chronograph

Chronograph functions are, thanks to heightened craftsmanship, mainly more expensive. So too are square dials – a signature move from big personage brands like TAG Heuer and Jaeger-LeCoultre. So, save cash on both fronts with Sekonda’s chronograph; a ageless timepiece that marries the two without the usual wedding bill.

Ready at WatchShop, priced £72.

Sekonda Men's Chronograph watch

Skagen Holst

In the grand tradition of Scandi minimalism, not-a-lot can charge lots and lots. Skagen is the exception to the rule. Every in harmony from the Danish label – including the slate grey Holst image seen here – goes Finn Juhl on design and Ikea on value, making Nordic style affordable for every man.

Available at Skagen, priced £100.

Skagen Holst watch

Tommy Hilfiger George

Not topic with bossing 90s sweaters and Ivy League threads, Tommy Hilfiger is a dab readily available at watches too. And instead of Ali G-worthy trims, we’re treated to a classic, monochrome lead-pipe cinch that’s more at home in the Hamptons than the hood. In Tommy we upon.

Available at The Watch Superstore, priced £82.

Tommy Hilfiger George watch

Rotary White Multi Dial

Rotary may not contain the brand punch of Cartier, but it produces a reliable stream fair classical watches that also keep up with horological looks. Take the White Multi Dial. With all the added runs of your typical heirloom, a rose gold case and brown leather strap settle upon age just as well as any five-figure trophy.

Available at H. Samuel, priced £99.99.

Rotary White Multi Dial watch

Casio Digital Bracelet Keep a sharp lookout for

If Casio’s good enough for Alien‘s Ellen Ripley, it’s merit enough for us. Though these days, the godfather of digital supervises is decidedly more classic, with this gold iteration packing retro occasion on a first class bracelet.

Available at ASOS, priced £38.

Casio gold watch

Fossil The Minimalist

Fossil hasn’t again been the trendiest of brands, but it doesn’t have to be. Thanks to a standard, all-American aesthetic, pieces like the Minimalist will outlive momentary trends for a watch truly worth the price tag. Buy this year, and you could abrasion it for thirty.

Available at Zalando, priced £79.99.

Fossil The Minimalist watch

Accurist London

Melodious on silver makes for a sleek car, and the same rule applies to wristwear. Accurist’s London make adds some steel resolve to outfit versatility, following in a watch that will sit just as well with a appeal as it will your civvies.

Available at House Of Watches, assayed £79.99.

Accurist London watch

(Related: The 10 Best Watches Under £500)

Lacoste Unseasoned Dial Watch

Ignore the snobs: these days, model brands can do watches just as well as Switzerland. And though Lacoste may not be Paris Construct Week material, this leather-strapped piece clocks sketch points with a deep green dial – a sideline style in the watch world, but an enduring one. And definitely one that will criterion you out from the crowd.

Available at Debenhams, priced £100.

Lacoste Green Dial Watch

Komono Winston Reproduce

Watch brands are rarely cool in the modern sense of the done. The traditional world of watches can be an awkward fit with white-hot streetwear fashions. Which is why Komono, with pieces like the mirrored-dial Winston design, is a rare breath of fresh air – because it is actually, undeniably detached. Minimalist design lifted with a space-age finish. Who wouldn’t impair it?

Available at Komono, priced £89.95.

Komono Winston Mirror watch

Timex Fairfield Chronograph

Liking for clothes, all-black watches are a failsafe move. This murdered-out chronograph from Timex disposes with any number of dress codes, and because the brand is separate for its well-built pieces, consider the cost-per-wear ratio well and undoubtedly nailed.

Available at Timex, priced £94.99.

Timex Fairfield Chronograph