I witness a downturn if I skip even a week of Drunken Elephant’s serum

Sali Hughes: ‘Its key ingredient, African marula fruit oil, bury the hatchet e constructs elephants happily legless.’
Photograph: Alex Lake for the Defender

Three years ago a contact told me about a new US cruelty-free skincare characterize with a “cleaner beauty” manifesto. A range free, she believed, of what the founder called “the suspicious six” – silicone, fundamental oils, chemical sunscreens, sulphates, fragrance, dyes and the cup that cheers. Despite broadly loathing the clean-living cult and being sufficiently numerate to be sure that’s seven, I was intrigued.

Soon, on a New York trip, I send forth a small fortune on Drunk Elephant (so named because the key ingredient, African marula fruit oil, obviously makes elephants happily legless), in the name of research. I’ve been evangelical still since, because it works. Take C-Firma (£80), a fixture in my morning designated. This serum (more an ungreasy oil) has a high (15%) concentration of vitamin C and other antioxidants to lighten and protect, hyaluronic acid to hydrate, that marula oil to moisturise. It manipulates so brilliantly on all but the very oily or very sensitive, that I proof a downturn if I skip for even a week. There are more serums, both terrific, if dear: TLC Framboos Glycolic Night (£90), a pH-balanced combination of alpha and beta hydroxy acids (added to soothing white tea to soften their blow) brightens and lubricates the oily and dry alike; and B-Hydra Intensive Hydration (£52), a unique fluid-gel for thud fine lines, adding glow and retaining water. I preference both, but with so many good alpha hydroxy acid refreshes and hydrating serums available, you may want to shave costs there (C-Firma is unexcelled to the brand).

The moisturisers are extraordinarily good, too. Lala Retro Bad (£60) may be my all-time favourite dry skin day cream – thick, rich, ungreasy and incorporate hygienically in an airless jar. Protini Polypeptide (£68) is suitable for everyone, desert skin firm, smooth and matte. The superb C-Tango Multivitamin Eye Cream (£64) is bulk few you’ll see me recommend. The brand-wide exclusion of silicone means you can mix and layer at discretion, without the infuriating peeling so common elsewhere, providing a refine base for makeup. Nitpicking, I can take or leave the cleansers (they don’t fully waste makeup), likewise the Marula Luxury Face Oil (lovely while it is), but all told, Drunk Elephant has arguably beauty’s best hit in any event. Finally, it’s here, at Space NK and Cult Beauty. Can you tell I’m flustered?

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