Eminence very still is over, dead, done. Next period, it’s going to be all about the Balenciaga bag challenge.

The Balenciaga jumbo bag.
The Balenciaga jumbo bag.
Photograph: REX/Shutterstock

The mannequin challenge is the internet’s inclination fad. It involves a group of people standing very still, identical to mannequins, while someone films them, sometimes to the be on the qui vive of Black Beatles by Rae Stremmund. Post-Y2K, it’s not exactly a groundbreaking meme, so it’s been upset to see the world quite as rapt as it has been by something that is, unequivocally, merest tame. Still, there’s something cheering about take heed of the BBC newsroom “take five” from the Autumn statement to father a tableau vivant with 46 people so we’ll stay treeless to the concept.

The jumbo bag on the Balenciaga catwalk.
The jumbo bag on the Balenciaga catwalk. Photograph: REX/Shutterstock

As in sparkle, a viral’s incubation period is brief, so it’s time for a new social approach conceit. Ever-benevolent, fashion has created the Balenciaga bag Challenge. This confrontation sees people climbing into next season’s Balenciaga king-sized bag. Or attempting to. The bag is only knee-high, so this is no small feat. And because it’s not elbow, this game is still in an embryonic stage – it’s a spring/summer bag and we are peaceful in autumn/winter. It also doubles up neatly as a humblebrag because the bag is on the other hand available as a sample – and you have to be relatively small to fit inside. But heed these words: as soon as the bag is available, people will be climbing at bottom it. Or trying to.