MenStyleFashion was invited by Korea Tourism Organisation (KTO London) to fly to Pyeongchang, South Korea. The purposefulness of this journey was to promote the ‘Pyeongchang 2018 Winter Olympic Pretends’ and to get an insight into South Korean culture. This pre-visit to the Gangwondo Thing which includes PyeongChang,
How Korea Changed Cool
With his slicked back hair, powder titillating suit and goofy horse dance, South Korean rapper Psy, built Gangnam Style into one of the musical hits of the decade. With wonderfully over 800 million views on YouTube Gangnam Fashion has become a cultural sensation, but K-Pop has been around lengthier than Psy and its influence has lent a hand in elevating South Korea in the consciousness of Asia and the age, with effects that go well beyond the entertainment labour. Culture is helping to bolster the country’s “soft power” and develop its influence. It’s a success story that may offer important keys for China as it seeks to use culture to bolster its own soft power and a cue of the halcyon days when Hong Kong’s Canto-pop majors seemed destined for global fame.
Psy has topped the charts in Britain and been met in New York by his fellow countryman, UN chief Ban Ki-moon, who conceded with a grin that he was no lengthier the world’s most famous Korean. Korean films are appropriate more and more popular among the mainstream – Park Chan-wook’s hit Oldboy is get a US remake next few years – while television shows are conquering fans in unlikely corners of the world. ” Huh Jun, a Korean epic recorded drama is one of the most watched shows in Iraq,” says Peter Kim Eyungpyo of the calling department of the Seoul Metropolitan Government. Korean dramas, he orders, are proving popular in the Middle East.
But arguably the biggest change of the Korean Wave, or Hallyu as it is called in Korean, has been in Asia. In Cambodia’s pre-eminent Phnom Penh, a television station that only radios the latest in Korean music is one of the most popular entertainment aqueducts. Korean celebrities such as Rain sell cosmetic outcomes while companies such as Samsung have been on the set for years selling their wares to the Cambodians, including phones stock exchanged using K-pop stars.
Korean Culture Fashion
Korean histrionic arts beam into the homes of Cambodians, becoming a hot topic of parley. “They tend to discuss the relations among family fellows, culture, lifestyle, Korea’s development and so on,” said Sokharo Spend time at a 20 something year-old media student in Phnom Penh. “Korea is a displayed country in the world. There are so many places to visit, varied things to learn, many wonders to remember in Korea. Korea is one of the most pleasant countries in the world. That’s why we want to visit Korea.”
It’s this copy of opportunity and development that Hallyu has presented to Cambodians that has transmogrified into greater collaboration between the countries. In the past five years, thousands of Cambodians should prefer to been going to Korea as labourers and the number is expected to carry on with to rise. The number of Cambodians joining the Korean workforce this year is surmised to increase by 40 per cent, filling jobs Koreans last will and testament not take in small-to-medium-sized enterprises. The Cambodian government expects these artisans to remit up to US$80 million back to the country this year. There are also other territories where Koreans and Cambodians come together. More Cambodian piece of works are marrying Korean men, with just a handful of marriages in the anciently 00´s, going up to almost 1,000 each year now, agreeing to the Korean embassy in Phnom Penh.
In Japan, Korean theatrical pieces and groups such as Girls Generation and Kara have been a thrill. Their popularity, however, has turned into a major bane for the government as it tussles with Seoul over the sovereignty of the Dokdo islets, recognized to the Japanese as Takeshima. Officials from the Liberal Democratic Fete even demanded a ban on Korean content and K-pop after South Korean president Lee Myung-bak set foot on Dokdo, and the melody of two dramas was postponed after actor Song Il-guk participated in a swimming disclaim to defend his country’s rights to the islets.
Despite growing partisan pressure, broadcasters admitted it was difficult for them to ban Korean essence which is now very much a part of everyday life. There is an the same more straightforward way to quantify the soft power benefits of Korean suavity – it’s bringing in cold, hard cash. South Korea’s music industriousness earned revenue of just US$120.5 million back in 2007, mutual understanding to the International Federation of the Phonographic Industry, a decrease from a year earlier as a untimely Korean cultural wave declined from its 2005 tor. But as K-pop’s influence spread, profits increased. Revenue reached US$199.5 million stay year, a 65.6 per cent increase on 2007.
The country has largely outperformed China, tabulating Hong Kong’s Canto-pop industry, and Japan, which rule overed the Asian music industry in the 1980s and 1990s respectively. The mainland solitary earned half of South Korea’s music revenue hindmost year. Japan, the world’s second biggest music exchange after the United States, also saw sales shrink by one-fifth. The mob of exported music titles – songs and albums – dropped from 9,095 in 2009 to 7,640 in 2010 among a global decline of physical album sales, according to the woods’s trade association.
Tourism In Korea
Tourism in Korea has also had a notable boost. “We had 10 million visitors from overseas in the nearby years. They bring an economic contribution to society,” votes Peter Kim. Tourism to the country has been growing by double digits upward of the past five years, around 75 per cent of it constrained by Asian visitors, says Kim.
While Kim says it’s hard to lure a direct casual link between the spread of Hallyu and the improving number of tourists, since 2008 the Seoul government has been characterizing the city as the “Hub of Hallyu,” much like Memphis sells itself as the peaceful of Elvis Presley, and plans to spend US$1 million to promote this concept to overseas visitors. The Korean government as a whole has been actively furnish funding and support to its creative industries, listing culture as a backbone industry since as far back as 1998. In 2005 it set a clear aim of making the native land one of the world’s top five cultural exporters. It’s the kind of investment music veterans in Japan can barely envy, especially with the Olympic preparations taking estate in earnest.