Broad media agency Carat has analysed consumer sentiment hither the Oscars on social media to determine the ‘audience votes’ forwards of the big announcement being made on 26th February. This has involved aggregating matter from Twitter (from the month of February) to understand the flagrant’s favourites to win (and least favourites).

In terms of overall Oscars stir, 41% of the total occurred on Jan 24th when the various nominees were initially foretold. A further 19% occurred over the subsequent 48 hours, purport that the initial 72 hours accounted for 60% of the sum up buzz.

One additional spike (four per cent of the total) on 7th February, which occurred to be driven by news that Hidden Figures had surpassed La La Acreage as the year’s highest grossing Oscar nominee.

Social Media Reveals Oscars 2017 Winners

Best Film-related stir

No matter how you slice the data, La La Land is the dominant force in provisions of mentions. In terms of overall volume within the category, La La Touch accounted for 43% of the total.

On announcement day specifically, La La Land accounted for 45% of the thorough; excluding announcement day from the data still left the veil with a dominating 42% share-of-voice. In terms of sheer stir, Moonlight and Hidden Figures provide the closest competition for La La Acquire (accounting for 16% and 15% of the overall buzz respectively).

La La Fatherland

With only two per cent of the total category mentions, Suffering or High Water can be considered a longshot.

Despite Casey Affleck seat comfortably in third place in terms of ‘Best Actor’ ring, his film Manchester by The Sea is second last in terms of ‘Best Mist’ buzz (holding only four per cent of the overall share-of-voice).

Paramount Actress Insights

Meryl Streep is the most nominated himself for the Oscars in Leading Actress or Supporting Actress ever with 20 nominations. This is bewitching up the majority of her mentions. This, in conjunction with her Golden Earth speech, which was highly critical of Trump, has caused people to talk yon how she should win the Oscar to spite Trump or how her being nominated again negates Trump’s theory that she is ‘overrated’.

Meryl Streep Productive Globes

Some people disagree with Ruth Negga being presented over Amy Adams. Isabelle Huppert is evidence that older ladies can be nominated.

Leading Actor Insights

Casey Affleck has a lofty amount of negative sentiment in terms of reactions to his nomination due to aforementioned allegation against him. He is, however, expected by many to win due to him already obliging success this award season. Many are comparing Trump being selected or the end of the world to Casey winning the Oscar.

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Some people are charged in the idea of Emma Stone and Andrew Garfield winning their separate categories to reignite their previous romance.

Emma Stone has on the brink of double the mentions of Ryan Gosling (her co-star in La La Land).

Unexcelled Director Insights

Barry Jenkins is breaking an Oscar register by being the first black director to be nominated for Best Correspondence, Best Director and Best Picture. He is the only black numero uno in the Best Director category this year, so along with designees including Ruth, Viola, Dev and Denzel (amongst others) he is common against the #OscarsSoWhite disappointment of last year.

Barry Jenkins Head of Moonlight

Dennis Villeneuve released a statement when he was recommended for his Oscar saying that Amy Adams also deserved a nomination in the Outstanding Actor category as she was ‘the soul’ of the film. This caused a lot of contention around the Amy Adams snub debate. Why did the Oscars ignore her? Is she the new Leonardo DiCaprio (whose Oscar notoriously alluded him)?

Inclines In General

#OscarsSoWhite vs. #OscarsNotSoWhite

This year has seen a ascent in diversity in Oscar nominations with nominees of all races. Anyway, some people still argue it’s unlikely these people devise win given the systemic racism in the industry. This debate was stirred up by Mel Gibson’s nomination for Defeat Director for Hacksaw Ridge. Lack of diversity was a big issue endure year but it is unclear whether this year will see much upswing until the winners are announced. The majority of nominees are still virtuous Americans and Brits.


Meryl vs Trump is a big theme in the Oscars this year. In putting together, Trump’s attempt to limit entrance into the US from seven first of all Muslim countries has caused controversy. If the ban had been upheld, one of the bosses for Best Foreign Film would have been banned from the niceties. Now one of the actresses is boycotting the awards as a political statement.


Being believe the Oscars is over-glorified and should not be watched. Others are garbaging to watch it due to political concerns over Trump and America.

Leonardo DiCaprio

His Oscar win was the with greatest satisfaction thing to happen in 2016 to some. Some people say they don’t anguish about this year’s awards as he has already won his Oscar. Some people are rivaling him to Amy Adams after she was apparently snubbed this year.

Popular Insights

The age group of the majority tweeters surrounding the Oscars was 35+.

In the skit and directing categories, women dominated the mentions with Viola Davis (up for Pre-eminent Supporting Actress) getting 73.7 mentions, Meryl Streep (Best clothes Actress) with 36.6k and Emma Stone (Best Actress) with 21.1k.

Overcome Picture

La La Land dominated the mentions with over 145k tweets implying the film. The majority of the tweets have come from discloses of them becoming the jointly most nominated film at the Oscars, on any occasion. La La Land is up for 14 gongs (tied with All About Eve and Titanic). There were also contends as to whether they should (and probably will) win as well as a few make mention ofs when fellow nominee Hidden Figures surpassed La La Deplane as the top grossing film this year.

Best Supporting Actor

We scrutinized high volumes of mentions for Dev Patel with tweets being driven by three key issues. Firstly, the potential of him being the first ever Asian Oscar conqueror in any category. Secondly, his conversation at the Oscars Lunch with auxiliary nominee Mahershala. And, thirdly, being in the Best Supporting Actor sector because he shared the lead role with local boy Sunny Pawar.

Best Supporting Actress

The highest mass of mentions went to Viola Davis as she became the first black domestics to be nominated for three Oscars (Fences, The Help and Doubt). There was also a tweet with 2,100 RTs opportunity Viola should win the Oscar for her famous grabbing-handbag-and-leaving meme. This was the most often RT’ed content for Viola that didn’t mention her three Oscar nominations.