Seven Dials is a tiny road junction in Covent Garden in the West End of London where seven circles converge. Seven Dials was originally laid out by Thomas Neale, MP in the beforehand 1690s, who cleverly laid out the area in a series of triangles to maximise the few of houses as rentals were charged per foot of frontage and not per tense meet foot of interiors.
The names of the seven streets were decided with the intention of attracting affluent residents, however some of the high regards have subsequently been simplified or changed because of duplication with other circles in London. They were originally: Little and Great Earl Thoroughfare (now Earlham Street), Little and Great White Lyon Way (now Mercer Street), Queen Street (now Shorts Gardens) and Smidgen & Great St. Andrew’s Street (now Monmouth Street). Some of the archetypal street signs can still be seen attached to buildings in the parade.
Bringing you seven streets of independent boutiques, heritage labels, British and international labels, indulgent beauty and grooming salons alongside expendable hotels, award winning theatre shows and more. Today we cooperated with fashion and lifestyle brands.