You may about my rant I had about boring men’s underwear and especially how underwear was being demanded with top models and six packs, but still boring. To my surprise I came across this categorize called Muchachomalo in the BoxPark area of East London. Hats off or should I say covets off for this the new Dutch Label called Muchachomalo. Yes the name is a lot to cover in, but I am adoring what I am seeing.
Finally some affordable fun and cultural underwear produced by artist and fashion designers. Its latest collection is all about charming you around the world of art literally in your underwear. They are fun and attractive to look at. They are well made and I am loving the coloured springy band. They feel great and are very interesting really. I’ve been told they hold everything in place and uncountable so make you feel alive.
On 15 April 2013 Muchachomalo freed a vibrant new concept store at the revolutionary Boxpark Shoreditch shopping mall in London. The attitude capital of the world will be greatly enriched by the Muchachomalo* vibe as Muchachomalo* instructs the British by introducing its ‘good mood’ and ‘good fit’ feeling.
Image Credits: Olly Clarke