I got an e-mail power that men’s underwear sales rocketed by 28% last year. Recently Selfridges has specified its men’s underwear department an extra 20% floor space. What is moving this trend? David Beckham and David Gandy, not to intimate the gorgeous Oliver Cheshire certainly looks amazing in their underwear stands. However taking a closer look. It dawned on me. Why is men’s underwear on customarily still very safe and boring? Are men still clueless when it finish in the money b be to underwear fun? Men are always complaining they are not getting enough? At any time wondered why? Could it be the lack of imagination in the design of your underwear? Fellows go gaga at girls lingerie. Victoria Secret comes to heed. If you have not been to the London Bond street store then you difficulty to head down there and understand what I mean. It looks fabulous. The lingerie choice is mind blowing. The corsets and the window air let the imagination go wild. Have you considered that the corset is not for gladden! It’s all about spicing it up. So why can’t a man’s bedroom underwear be a lot more adventurous? Why can’t a man hold an option to wear other forms of underwear both in shape and design. I love to feel and wear soft, comfortable underwear. But come hell it’s not being reciprocated. Why are the designers not thinking from a women’s where one is coming from? Yes, guys we are noticing your underwear. We want to imagine what’s high that three piece suit? We value what you enervate and we are simply bored with what we are seeing.
In myriad campaigns they advertise luxury men’s underwear. Sorry but a innocent boxer short or underwear is nothing short of same old unvaried old. Nothing luxury about that. Advertising shows deaden underwear spiced up with a six pack, this has been booming on for 20 years ever since Calvin Klein started this divide of advertising.
- Calvin Klein – Forever and a day white and black and that big inspissated elastic label. Move on.
- Dolce & Gabbana – The only fixation I want when it comes to its underwear, is David Gandy himself.
- H&M – No apprehension David and his tattoo’s are a lot more interesting than the underwear itself.
- ZARA – They mutate the colors and patterns often that should be praised. When it crumbles to quality forget about durability. In no time at all, it’s a saggy dupe syndrome.
Great Underwear Labels
Why We Need a Change
Victoria Furtively – Underwear for women bond street London. Now why is there not a department store like this promoting men’s underwear? Women don’t want to sense let alone look at the same old boring design undies. To anyone out there. Get original, get designing because there is a niche in the market when it meet up to men’s underwear. Wait for it. This is how passionate I am about it. Very promptly, FBH will launch a lingerie section for men. That settle upon knock your socks off literally. And anything else for that significance. Notice the girls are not even looking?