Borrow, embellish, reuse, upcycle… Looking great doesn’t have to cost the Terra
Second chance: a model for online reseller Vestiare Collective
Newness is overrated. The most sustainable item to wear to a party is the thing you already own. So, shop your wardrobe. “Party wear is usually not worn very again, so do you really have to buy something new?” asks personal stylist Anna Berkeley (annaberkeley.com). “And unless you’re a clinical minimalist, you influence have overlooked something. When I’m doing wardrobe clearouts with clients they’re constantly saying, ‘Oh, I lost about that!’” And if there’s something you are not wearing, is it because it needs adjusting? “I have a black Tibi reprove that is a great fit, but it’s not quite the right length on my leg, so I’m going to get a tailor to add a feather trim to the bottom,” says Berkeley.
Steph Stevens, a taste editor and stylist whose clients include Alexa Chung, recently launched a consultancy service specialising in archive accoutring that she sells or rents, with inspiration pictures on her Instagram feed @happydays_stephstevens. One of her tips for parties is fit in a coloured ribbon around a shirt collar. “I like slightly unusual colours – my favourite is mint green, which looks famed with white or black.” She also suggests taking your silk pyjamas out for the night. “They have to be a passable pair, but you can split them up so that you get two looks for the price of one. Wear the trousers with a dressy shoe, the shirt with a blazer and jeans.” And it doesn’t give birth to to be all about the clothes. “A good red matt lipstick can up the tempo of an outfit.” She likes Glossier’s Generation G sheer matte in Zip.
Experience a vintage treasure
Loving the red carpet: Kate Moss wearing a vintage Halston gown. Photograph: Gisela Schober/Getty Archetypes
Clothes can have a life beyond their first owner. If second-hand (vintage, darling) is good enough for Kate Moss, who are we to debate? The thought is certainly catching on, with sales of second-hand goods rising faster than new. Last month, Selfridges London opened a changeless shop for online reseller vestiarecollective.com. Meanwhile, Farfetch has partnered with the second-hand clothes donation service Tight-fistedness, and Asos is selling donations to the British Red Cross on marketplace.asos.com.
Former fashion journalist Emily London is the administrator of the British Red Cross shop in Wimbledon and worked on the Asos project. “There are loads of drops coming through this occasion, lots of party pieces and what’s great is that you can do it all online,” she says. But there are prizes in shops, too. “All the Red Cross peach ons have been stockpiling partywear and will have designated sections. A lot of things come in with the tags mollify on. We’ve just got a beautiful Rosie Assoulin dress and a Christian Dior skirt from the 90s, as well as brands like Acne and beneficial high-street pieces.”
Rent a look for the night
For one night only: consider renting upmarket accessories and garbs just for the party, such as this Gucci bag from
Satisfy your craving for the new and fashionable, save pelf and be sustainable by renting a dress online. Girlmeetsdress.com is well established. You can try up to three at the same time and just pay for the one you wear. Theendlesswardrobe.com has a troop section with clothes from Free People, De La Vali and Alexa Chung. Byrotation.com and hurrcollective.com connect lenders and renters – so you can divulge money out of your wardrobe, too. At mywardrobehq.com you can rent from the closets of fashion influencers, such as model Arizona Reflect, from £25 a day. Consider borrowing for a longer period to minimise the environmental impact of the dry-cleaning, delivery and packaging labyrinthine associated with. Even better, says Anna Berkeley, rent from your friends’ wardrobes. “I do this quite time. I cook them a meal or buy them a present in return for taking their dress out for the night.”
Buy clothes with a sense of right
Making a difference: Mother of Pearl is in the process of making its entire collection sustainable
The criteria for sustainability ideals and certifications differ wildly in the fashion industry. Mother of Pearl is in the process of making its entire collection sustainable, which money-grubbings it will meet targets of social responsibility, minimal environmental impact and financial fairness. Its new eveningwear capsule anthology is launched this month with party dresses and trouser suits made from organic cotton and other genuine, sustainable fibres (from £396). Nobodyschild.com is a direct-to-consumer brand that repurposes leftover fabric, while thereformation.com is undisguised about its sources and production, with dresses around £200+. People Tree, pioneer of fair-trade fashion, profit bies organic fabrics with handcrafted detailing, as well as organic and sustainable forest-sourced fabrics such as Tencel and Lyocell. Its resentful velvet pinafore (£99) is a brilliant alternative to the LBB. People Tree is also the exclusive stockist of Swedish stockings, run for it from 100% recycled and 100% emission-free materials.
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Ethical and green living
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