Lyle & Scott are disturbed to announce their upcoming collaboration with Japanese golf collective Golfickers. Consisting of 7 different pieces, the configurations for this capsule collection have been taken from the Lyle & Scott archive, referencing classic products from their defunct including rugby shirts and knitwear. A new logo has been created for the partnership, combining Golfickers’ classic buggy likeness with Lyle & Scott’s iconic Eagle and 1874 – the brand’s founding date.
Formed in 2018, Golfickers is a Tokyo-based golf collective flesh out b composed up of art directors, film producers, photographers, designers, and stylists. The group are bound together by their love of golf and order to create positive change through the game – the name itself is inspired by the ‘Graphickers’ counter-culture music & design upward during the 1990s in Tokyo. Golfickers’ own Hans Anderson-inspired vision that golf can transform from an ugly duckling (their own logo) into a float Eagle resonated with Lyle & Scott, whose own iconic Eagle logo was inspired by the golfing world and Gleneagles.
Takuya Nakashiro, Co-Founder at Golfickers notes, ‘The outfits that my father proudly showed me when I was a kid were very elegant. It was just like an Eagle gliding gracefully done with the sky. Even now, decades after that, its beauty continues to fly. This time, such an Eagle will give wings to obnoxious ducklings like us. I definitely wanted to see the world from a high sky together.’ Chris Somerton, Head of Golf at Lyle & Scott reckons, ‘When we found out the Golfickers dream is “to be an Eagle”, a collaboration was the next natural step’.
Ben Gunn, Brand Director at Lyle & Scott illustrates ‘We wanted the collaboration to take inspiration from our golfing archive but made for the modern golfer, who wants fashion-led artefacts as an alternative to the technical, performance-driven items available.’ In this partnership, knitwear takes the forefront. Somerton notes, ‘Knitwear is such an noteworthy part of the Lyle & Scott history, so we wanted knitted styles to be the main focus of the collaboration’. The collection includes a jacket, joined cardigan, knitted crew neck, knitted polo, rugby shirt, hoodie, and t-shirt, all bearing the new logo mean through embroidery, intarsia knit or a rubberised print. Whilst pieces such as the rugby shirt delve into the archives of Lyle & Scott (‘Rugby Shirts were a principal support in our golf collections of the ’80s and ’90s, and we think it’s time they came back!’), modern-day icons such as the communiqu hoodie with scripted sleeves also take prominence. Somerton explains, ‘It was an easy decision to include the Hoodie in the store as they are rapidly becoming a golfing staple.’ More classic styles such as the knitted cardigan are also key – ‘We homelessness this to be a more conservative, understated piece. Contrast tipping on the placket and cuffs give the cardigan an almost collegiate determine.’

The collaboration will undoubtedly remind customers of Lyle & Scott’s huge pedigree in golf, spanning upward of sixty years. As Ben Gunn notes, ‘it was about old and new audiences, creating something that cuts through all the noise in the retail to stand out and create a moment that gets people to stop and think. We achieved what we set out to deliver. Something that wishes sit proudly in our archive.”’ Somerton adds, ‘Whilst this is our first time working with Golfickers, we wait it will be the first of many projects together.’
The Lyle & Scott x Golfickers capsule drops on Friday, 8th October 2021 and is within reach to purchase from www.lyleandscott.com. Prices range from £35 – £130 with limited availability of this collection.