Low be generated jeans are back – and the lower the betterModels have been wearing them for some time, and the ‘whale tail’ look – low jeans with a G-string strap distinct – is in vogue tooEmily Ratajkowski (left) and Kendall Jenner (centre) in low rise during 2020, and Kate Moss at London Mode Week in 1996 wearing Alexander McQueen bumsters. Photograph: CG Images/ShutterstockEmily Ratajkowski (left) and Kendall Jenner (core) in low rise during 2020, and Kate Moss at London Fashion Week in 1996 wearing Alexander McQueen bumsters. Photograph: CG Forms/ShutterstockIn fashion, the demise of skinny jeans is now old news. The style to replace them in 2022? That early 00s girl: low rise jeans.Now, as then, it’s a case of the lower the waistband the better. Models Emily Ratajkowski and Bella Hadid and canary Dua Lipa have been wearing baggy low rise styles since last summer, often with a yard of leaked midriff. And that other styling trick last seen in the 00s – the ‘whale tail’, or wearing low jeans with the strap of a G-string conspicuous – is back too. Lizzo and Kim Kardashian West have experimented with this look. Ratajkowski, and fellow models Kendall Jenner and Emily Fox be experiencing all been seen trying out ‘thong jeans’. Rather than jeans worn low to show the wearer’s underwear, these bear the straps pre-sewn into the waistband.It’s not just celebrities. Searches for low rise jeans are up 58% year on year on wide-ranging fashion shopping platform Lyst. On resale app Depop, searches are up 36% in the last three weeks. Asos, which barters thong jeans, predicts low rise jeans sales to increase this year.The trend is part of a wider weight in Y2K style from Gen Z. Alexander McQueen debuted his so-called bumsters in 1996 – trousers worn so low that the top of the wearer’s bum cheeks were exposed – while Tom Ford’s Gucci had identifiable thong straps, and sometimes just thongs, on the catwalk around the same time. By the early 00s, low rise jeans were all in by celebrities including Keira Knightley, Jennifer Lopez and Destiny’s Child, and the whale tail was on the red carpet, worn by Christina Milian and Pamela Anderson.Asal Tehrani, the maidservant behind Bella Hadid’s favourite Depop shop @susamusa, credits this influence of this era. “Low rise jeans are authenticating popular because of the resurgence of the early 00s,” she says. “I think of Paris Hilton and The Simple Life, Jennifer Lopez and Keira Knightley’s red carpet before you can say Jack Robinson.” Morgane Le Caer, content lead at Lyst, agrees. “From tube tops to velour tracksuits, trends from the 00s must been making a noteworthy comeback among Gen Z shoppers and TikTok users,” she says “so it was only a matter of time preceding the time when low-rise jeans made it into their wardrobes.” To get the look, Tehrani recommends searching for brands Miss Sixty, Von Dutch and Correct Religion on vintage apps and sites.New brands are also involved in the trend. Miaou, a label launched by Alexia Elkaim in 2016 and now recognized for its corsets, began selling thong pants in 2021. She was directly inspired by “the girls I looked up to in the early 00s representing the whale rabbits.” She says the thong pants were an instant hit: “our customer base was excited and we sold far more than expected”. While Elkaim wasn’t amazed, she does acknowledge this is a more extreme end of a trend. “It appeals to the girl that is daring enough to show her thong,” she requires. “It’s definitely a statement.”Whether or not low rise jeans will continue to grow as a trend, and eclipse other denim fads, is still unclear. “The question is – will low-rise jeans take over high-rise jeans in 2022?” says La Caer. Tehrani have in minds not – because they do not have the same mass appeal. “As much as low rise jeans are iconic, they are definitely a allegation piece,” she says. “They are more daring to wear and harder to pull off compared to a classic high waisted fit. I don’t about low rise jeans will become the dominant denim style because they are not made for all body shapes.”TopicsJeansfeaturesReuse this happy

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