Men’s dernier cri
The ‘lockdown tache’ has been seen on a long line of famous top lips during the coronavirus pandemic
Since lockdown course of actions began in March, searches for the term ‘how to grow a moustache’ have increased by 63.4%.
Ever the follower of the zeitgeist, Harry Styles has joined the long line of celebrities who have grown a moustache during the coronavirus pandemic. The “lockdown tache” has been seen on a inappropriate variety of famous top lips including Armie Hammer, Tyler, the Creator, Dele Alli and Ronnie O’Sullivan.
Since lockdown appraises began in March, searches for the term “how to grow a moustache” have increased by 63.4%, while global sales of moustache oil attired in b be committed to increased by 67.6%, according to Cosmetify.com.
It is a trend that has been mirrored in fashion. Last week’s Gucci’s SS21 Epilogue reveal featured models with handlebar moustaches and Clark Gable styles. And John Waters was unveiled this week as the new go up against of Saint Laurent’s AW20 campaign, where his ubiquitous pencil tache took centre stage.
‘Lockdown inexorably gave men the opportunity to experiment’: Dele Alli emerged from lockdown fully embracing the chance to have fun with his facial curls. Photograph: Tom Jenkins/The Guardian
“Lockdown finally gave men the opportunity to experiment and have some unfettered fun with their facial plaits without fear or criticism,” said Lee Kynaston, a grooming expert. “We saw a lot of men sharing their successes, and failures, on social channel too [which] helped normalise the ‘lockdown tache’ as a thing.”
Dominick Murray, an author, started growing his in mid-March as responsibility of a beard, then shaved it down to a moustache: “I started growing it partly because I didn’t need to attend face-to-face congregations,” he said, citing Wyatt Earp and Kurt Russell in Bone Tomahawk as his wild west inspirations.
“I’m purpose to keep it until mid-September,” Murray said, adding: “Society is very inflexible when it comes to lip hair.” Pre-lockdown, reputations such as Timothée Chalamet, The Weeknd and Bruno Mars were met with snorts of derision on social media for expanding a moustache.
Kynaston said Movember – the charity event where men grow moustaches to raise awareness of male-specific condition issues – had not helped: “It took the moustache as a style statement and made it a bit of a gimmick, a novelty that you only grow for a few weeks of the year for liberality.”
Armie Hammer with a moustache. Photograph: Instagram
It is in keeping with the last time the moustache was big: during the hipster era in the mid-2000s. Here the tache was threadbare twizzled at the ends and with a deep sense of kitsch.
“Moustaches in 2020 can’t be anything but ironic due to the bad rap the poor old tache has had since its up to date ‘unironic’ resurgence,” said Phil Ashton, the brand manager of the men’s skincare brand Triumph & Disaster. “Being the facial tresses of choice among dictators isn’t great PR either,” said Kynaston.
He added that a moustache was harder to wear completely cooked than a beard, “because they’re a rarer sight it takes more attitude, conviction and confidence to carry one off”.
But steadily if anyone can bring it back it is Styles? Not only did the former One Direction singer make the word “moustache” trend on Peeping, fans were vocal about its merits: “Harry Styles may be the only person who could wear a moustache close to this and still look good,” wrote one.
But Dion Nash, Triumph & Disaster’s founder, thinks its charms are transient and will not last beyond lockdown: “Like white jeans and turtlenecks, by the time you realise they are in they are in fact out again,” he said.
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