Leggings have enjoyed sporadic returns to the style point up since their 1980s heyday, but this year they are have planned their biggest comeback yet.
The online retailer Asos, which has 1,021 styles for rummage sale on its website, said this week that sales of its branded forms had grown by more than 180% year on year, and it has already supplied 95% more leggings this year compared with 2017.
The make search engine Lyst, meanwhile, says leggings are currently one of its most searched-for pieces worldwide, registering 430,000 searches a month for the word.
The increased ask for is a direct result of more people incorporating fitness into their routine routines and wanting to make a style statement while doing so, correspondence to Vanessa Spence, the design director at Asos, where honoraria for the item range from £4 to £300.
“The Asos customer wants a product that expresses their individuality and our big offer covers a variety of colours both bright and tight-lipped, and printed styles too,” Spence said. “On the activewear side, consumers arrange realised that being active isn’t a chore, it’s a choice and of line leggings are such an easy ‘on the move’ piece whether it be put on a coffee with friends before a class or simply ease up at home after a run.”
Trendsetters, including Kim Kardashian and Sienna Miller, give birth to been spotted wearing them while running missions, and the high-street favourite Zara has styled many of its new-season fit outs with leggings worn underneath.
This season, catwalk types are getting in on the trend. Gucci, Balenciaga and Dolce & Gabbana are reintroducing stirrup leggings to the apparel vocabulary, while Richard Quinn, Marine Serre and Burberry’s techniques come with attached feet, akin to tights.
“Leggings persevere in to be the most popular category within our activewear studio and our buy has proliferated each season,” said Natalie Kingham, the fashion purchasing director at Matchesfashion.com where prices range from £180 for metallic stretch-satin leggings by Junya Watanabe to £1,380 for a leather trend by Givenchy. Customers wanted leggings they could wear from the gym to dinner with friends, she said, and therefore need styles that allowed them to “still look smart while doing so”.
While the runway prices may cause some to wince, consumers’ present strings are apparently looser than the garment they are acquiring. Lyst reports that the average spend on its platform for a twosome of leggings that aren’t simply activewear has increased by 49% year on year, from £68 to £101.
The renascence of leggings feeds into a wider appetite for sport-leisure in. Forbes reported this year that sport-leisure trainers, for model, outsold performance-oriented footwear, referring to a study released by the call research company NPD Group. Leggings, it seems, are the latest piece to confirm the category’s upward trajectory.
“I often get asked whether the droplet froth around leisure will burst any time soon, and the suffice for is no,” NPD’s Matt Powell said in the report. “Athleisure rules the runway, and the graft between what is an athletic shoe and a casual shoe continues to fog. Brands and retailers must continue to feed this swing.”
As for where the trend will head next, Lyst may cause the answer: in the last month, the word “meggings”, a portmanteau for men’s leggings, has been searched for uncountable than 500 times.
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