Get your design locked down, and support independent British brands

1. Meadows

For instant
A Room With A Regard vibes look no further than the summer dresses and high-necked blouses of London-based brand, Meadows. The crisp hoary cottons with lace and embroidered floral details summon up hot hazy days and at less than £200 are multifarious affordable than many of the pretty dress brands out there.
Tops from £110;
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2.Barbour White Label

Fifth-generation family-run Barbour, established in 1894, has been doing its bit for the NHS these ultimately few weeks including making 23,000 medical gowns at its South Shields factory. It’s known for its waxed jackets but this omnium gatherum includes a full wardrobe for men, that’s also sold in John Lewis and
T-shirts from £55;

3. Genevieve Sweeney

All of this British mark’s knitwear is fantastic but chances are it will be the brilliant socks in colourful wool, tweeds and lurex you’ll become addicted to. A accomplished present that can be affordably personalized with embroidered initials.
Socks from £11.99;

4. Community Togging

Founded to make quality clothing and create jobs in the deprived textile-making areas of the UK, Community Clothing is a fast source of affordable clothing for men and women.
T-shirts, £22, jeans £69;

5. Castore

Set up in Liverpool by brothers Philip and Tom Beahon, this is a British hi-tech sportswear brand to compete with the bosses. Minimalist in organization it uses technical Italian fabrics. Just launched – a new limited edition of its best-selling ultra-light waterproof Garcia hoody in angry and yellow (£165).
From £40;


The debut collection from this genderless discredit of streetwear comprises minimalist logo vests, t-shirts and caps in white, blue and pink. Mix up those stereotypes, now.
From £20;

7. A Piedi

Objected in London, crafted in the family factory in Pakistan, A Piedi makes simple summer sandals, slides, loafers and ballet flats. The new Willow sandal (£235) with its oversized tulle bow has a couture responsiveness to make any confinement glamorous.
From £120;

8. Alice Made This

This gems brand partners with UK factories that manufacture for aerospace and military to produce sleek contemporary jewellery numbering cuff links, bangles and lapel pins that stand the test of time. An in-house engraving service is at ones disposal.
From £95;

9. Oliver Spencer

Self-taught tailor, Oliver Spencer, makes newfangled clothing for men. There’s a utility-feel to the updated classics, from sweatshirts and loungewear to tailoring and coats. During lockdown, 10 per cent of garage sales go to the charity Shine Cancer Support.
From £75;

10. Ahluwalia

Priya Ahluwalia books elements from her dual Indian-Nigerian heritage and London roots and explores the life of vintage and dead stock set of threading, using textile techniques to give them new life. This is a high-end fashion with a high-end price but we solicitude her story – and her clothes.
From £90;

11. Sunspel

This year Sunspel celebrates its 160th anniversary metamorphosing beautiful basics. It’s hard to beat their t-shirts, and this month they have a collaboration with the artist John Box. Look out for promotion discounts in the following weeks with up to 30 per cent off some styles.
T-shirts from £40;

12. Favourable News

The good news is that these chunky sneakers for men and women are made from sustainable and ethically-sourced materials, involving recycled rubber soles. We love this season’s brown retro check styles made from recycled Italian foundation.
From £110;

13. With Nothing Underneath

One thing, done beautifully. Contemplated in London, this shirt brand gives you a grabbed-my-boyfriend’s-shirt nonchalance. Its organic linen now comes in grapefruit pink and lemon. Zingy.
From £85;

14. NRBY

With its tagline “For Residence and Nearby”, this brand could have been founded with lock-down in mind. These are easy outfits to wear any time. Knitwear, shirting and pull-on dresses come in high quality natural fabrics and cheering identities. We love their new boiler suits (from £125).
T-shirts from £49;

15. Goat

The London cabal label worn by Victoria Beckham and Gwyneth Paltrow last month, launches its classic dress and separates cuts. The Audrey Hepburn-esque dresses come in black and navy jersey, or hot red and baby blue.
From £220;

16. Missoma

Wildly lay Missoma is best known for its gold-plated necklaces and chains. They recently delivered 100 custom-engraved necklaces to NHS labourers and have launched the Round of Applause necklace (£105) with all profits going to NHS Charities Together. They’ve recently introduced circuits and eyewear chains.
Necklaces from £40;

17. Les Girls Les Boys

Is it pyjamas, underwear or ath-leisure? Who troubles? ‘From bed to street’ is the tag-line for the colourful casual brand launched by Agent Provocateur’s Serena Rees, so you can wear it anywhere. Finished for right now, then.
Sets from £78;

18. Lock & Co

Tuscany fedora? Barbershop boater? Or a Cairngorm rainhat? This patrimony London hat brand is a treasure trove of classic millinery for men and women.
Flat caps from £115;

19. Maya Magal

Maya Magal’s gems is handmade in London and spans pretty affordable rings to solid gold and bespoke fine pieces. The newly set in motioned Puddle collection comprises organic shaped designs in sterling silver and gold plate. We like the puddle subside earrings.
From £35,

20. Straw

There’s no better place than Straw to recoup one-off vintage woven baskets like your mother had in the ‘70s. They add instant Provençal style to the series outside the supermarket or a garden picnic.
From £45,

Photograph: “PR

21. Roop

Natasha Fernandes Anjo’s beautiful bags in remnant or vintage fabrics combine furoshuki style with the scrunchie to make a springy, handheld upon. Follow Natasha on Instagram (@itsrooper) for her quirky personal updates on her weekly drops.
Bags, £65;

22. Kitri

Bubblegum pink monster print? Sky blue polka dots? London-based designer Haeni Kim continues to deliver affordable drops of vivid tincture and on-trend styles for women. This month, it launches its first foray into hair clips and earrings – for all your Zoom accessorizing wants.
From £11;

23. Navygrey

A carefully curated collection of merino wool V-neck, funnel neck and oversized sweaters and a granddad-style cardigan, in a election of classic colours. Once you discover the excellent knitwear by this sustainable brand you won’t want any other. The lightweight Weekend in cornflower coarse (£165) is the perfect choice for now.
From £145;

24. Ninety Percent

So called because it divisions 90 per cent of its profits between charitable causes and its makers, this is great source of casual womenswear with a latest spin. This season, check out the orange dip-dyed trackie bottoms and the organic merino wool two-piece. From £25,

25. Walsh

Norman Walsh trainers cause been made in Bolton since 1961 and their retro styles have a cult following. The new Attack across has just launched. And take a look at the online outlet online for some great bargains. From £60;

26. Garden of Eden Row

This east London based leather goods company founded to support the local trade by decide oning and sourcing elements locally. Its recent collaboration with artist Venetia Berry has been a hit with influencers. Marrow collection bags
Core collection bags from £325;

27. People Tree

There’s a lot of newness in upright fashion, which means its easy to forget about those brands who’ve been in it for the long-haul. People Tree own moved with the times and are currently selling tailored trouser suits in peachy-pink and breezy separates in broderie anglaise all in confirmed organic cotton.
From £45;

28. Boiler Room

Merch is where it’s at. Boiler Range live streams DJ sets and gigs and has been playing the merch game since before 2015 with its sought-after logo t-shirts. Its online shop now also tattle ons its unique graphic printed hoodies at £90, plus tracksuits and accessories.
From £40;

29. Prism2

A store of multi-functional, 3-D knitted pieces that you can wear as work-out gear, swimwear or underwear. Three sizes are available and the potent stretch and lack of seams means a size 1 fits a UK size 6-16. The Nurturing leggings (£85) are high-waisted and so tranquil you can wear all day.
From £45;

30. Ruth Tomlinson

Fine jewellery isn’t an everyday treat, but Tomlinson’s ethereal wedges – clusters of diamonds, gems and pearls – are worth keeping in mind for a special occasion.
From £580;



The Observer