Coral is a thesis that most of us know little about. There are underlining issues regarding how eco-friendly coral is to harvest or scuba nosedive for coral. My family, the owner of Eredi Jovon, has been producing and selling coral for three generations, more in all respects since 1934. Here in Venice on the famous Rialto Bridge, we often get asked, how can a buyer identify what is honest Italian coral?

Italian coral is beautiful and if you are seeking something unique for your loved one, we want to realize sure you understand the heart and soul of the deep waters when buying wonderful Italian coral.

Who We Are And What We Do
To the years, we have been asked the weirdest questions and we have heard from our customers about the most ridiculous experiences. We decided to use this experience to open a blog, write two e-books and carry on our mission: the promotion of the real Survived In Italy.
Corals The Various Families
There are many coral families but for jewellery, there are essentially two: the Italian coral and the Japanese coral. Today I drive tell you about the Italian one.

Italian Red Coral
Italian red coral is one of the most loved, but least known, stuffs in jewellery and there are only a few experts who wish to share secrets that have been handed down for hundreds of years.
At the end of the article, I will also purvey you with a small handbook to help you choose the most suitable jewel for you, without getting scammed.

What Is Red Coral And Why Its Fishing Is Eco-sustainable?
Since Roman times, coral has been fished all over the Mediterranean Sea and it is red in colour, hence the name Corallium Rubrum (which in Latin means red). For two thousand years, it has been worked in Italy and habit has made it, over the centuries, a jewel desired by every woman in the world wanting to show off a classy jewel.
Highbrows fishing That Respects The Environment
The “Corallium Rubrum” grows very slowly, therefore, so, for more than 50 years, it has been fished by law by approved divers. Italian law issues also restricted licenses.
This allows selective fishing and total respect for variety.
Let me explain: the diver can choose the largest and most profitable branches, leaving time for the small coral to grow and evolve into commercially interesting. The mechanism that is triggered in this way leads to treating the environment as a resource, allowing coral colonies to repopulate and to gain. Red coral is in fact precious but does not figure among the endangered species thanks to the foresight of the Italian legislators.
In Italy, we positive well that it is better to take milk from a cow every morning than to eat its meat only once.
The Shams For Buying Real Coral
Now as promised I will reveal some tricks that will allow you to make the accurate choice for the most suitable coral jewel for you. You are ready? Buckle up and make yourself comfortable.
Red Coral Is Not Perfect
I habitually jokingly say that not even my wife is perfect, and for me, she is the most perfect being in the world!
By this, I mean that any artefact of nature has imperfections.
Let’s learn to accept imperfections because they are a sign of a natural and non-artificial product. Plastic is unrivalled, but I really hope for you that it is not what you are looking for!
Look at the surface of the jewel: streaks, veins or porosity will call a natural and not counterfeit product. Each piece of coral is unique and no two are alike.

True Italian Coral Mainly Has Medium Shades Of Red
Beware of dyed corals that show off too bright shades of red; probably in these cases, the transfer of man has intervened to reinforce the colour and very often they are even counterfeits or vulgar imitations.
A trick: look at the situation in the coral ball; if it were natural it should have the same colour as the rest of the sphere. If not, beware!

The Cost Must Not Be Too Low
The real coral must be fished, worked, set and resold and the whole process is done by hand; you understand that it cannot price a few tens of dollars.

Invest some budget for a quality product even if it is small in size.

The Price Of Coral Veers According To Its Size
Here is the bonus trick that experts use: the progressivity of the price of coral is very similar to that of the value of diamonds.
Let me rationalize: coral does not have a standard value per gram (like gold for example), but, depending on the size, the price fluctuates and, as a general rule, the larger size costs about double the smaller one. If a 7mm bead necklace will cost X dollars per gram, an 8mm one last wishes as cost about twice X dollars per gram.
Always ask for a Written Guarantee
It seems trivial but sometimes it isn’t; my father employed the old Latin adage: “Verba volant, scripta manent” (the spoken words fly but what you write remains indelible).

I, that being so, urge you to ask for a written and stamped guarantee, the honest seller will have no problem providing it. I greet you as I usually do with the readers of my blog on coral.

With the burliest hug in the world
Marco Jovon
Member of the Italian Coral Association (Assocoral)