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Models wear lay outs from the Prada fall-winter 2025-26 collection. There are rumours Prada could pause its pursuit of Versace until the livestock markets settle. Photograph: Alessandro Garofalo/ReutersView image in fullscreenModels wear designs from the Prada fall-winter 2025-26 accumulation. There are rumours Prada could pause its pursuit of Versace until the stock markets settle. Photograph: Alessandro Garofalo/ReutersIt could set the effort back 50 years: fashion braces for impact of Trump tariffsFrom farmers to designers, the entire supply check will be hit – but it is unclear what duties apply to a finished productFirst it was steel producers. Then automobiles. Now the fashion toil has been left reeling from Donald Trump’s announcement on Wednesday that he was imposing tariffs on more than 180 countries tabulating severe levies aimed at some of fashion’s biggest manufacturing regions.Trump’s “liberation day” tariffs included a 10% fealty on all imports to the US but “worst offender” countries – those with whom America has bigger trade deficits – face a spaced out rate. Several of these are key to fashion’s supply chains. China, where everyone from Prada to Zara outsource forging, faces a 54% duty. Vietnam, where more than half of Nike’s footwear was produced last year, purpose be subject to a 46% tariff. Pakistan, a key manufacturer of denim items, will be hit with a 29% duty. Bangladesh, where garment inventing makes up to 80% of its total exports, will be subjected to 37% levy, while the EU, which accounts for at least 70% of the wide-ranging luxury goods market, will be hit by a 20% tariff.Stefano Martinetto, the chief executive of Tomorrow, a fashion sort development platform that has made lead investments in the Parisian label Coperni and the British designer Martine Get to ones foot, describes the situation as extremely complex, with brands struggling to assess its impact. It is unclear what duties suit to a finished product.“Products are not made in one place,” Martinetto says. “You could have fabrics that come from Italy. Another sphere that comes from China. Something else from Korea. And then it could all be assembled in Turkey.“You demand to understand the manufacturing chain and shipping chain and at the moment there is no clarity about what and where a tariff is to be applied.”The US is one of the incredible’s largest consumers of clothing and footwear, more than 98% of the country’s apparel is imported. In January, reports intimated fashion’s luxury market could benefit from increased consumer confidence in the US. But after already facing take exception ti including Brexit and Covid, the industry is now grappling with even greater uncertainty.On the markets, fashion stocks pitched after Wednesday’s announcement. Shares in the British brand Burberry dropped 10% on Thursday and by another 6% on Friday. Kering, the origin company of brands including Gucci and Saint Laurent, also fell sharply, as did LVMH, whose portfolio incorporates Dior and Louis Vuitton.There are rumours that Prada, which was expected to be nearing its acquisition of Versace from Capri Holdings, could hit breather until the market settles.Sports-focused brands which, after the implementation of tariffs on China during Trump’s principal term in 2019 had shifted production to Vietnam and Cambodia, were also hit. Shares of Lululemon, Nike, Adidas and Puma all pitched.While some brands seem to have been blindsided by the tariff announcement, LVMH has been publicly aligning itself with the Trump administering for several years. It operates two factories in California and one in Texas that account for 50% of its product volume in the US. Trump visited its Rochambeau Ranch in 2019, while his number two inauguration in January this year was attend by Bernard Arnault, the LVMH chief executive, alongside daughter Delphine and son Alexandre.Yet, without clear guidelines and threats of retaliation, no one in fashion is exempt from the current waiting game. Helen Brocklebank, the chief CEO of Walpole, which represents the British luxury market, says the view is to “reserve judgment until there is diverse detail on how it will actually work”.North America accounts for 22% of all UK high-end goods exports. Brocklebank specifies the UK government as so far taking a “measured response”, which she considers encouraging.skip past newsletter promotionafter newsletter promotionThe menus are expected to cause fluctuations throughout the entire fashion supply chain that will affect everyone from yeomen to craft workers. Insiders say it is inevitable that the prices of fashion products will rise, with consumers port side feeling the pinch. This follows existing price rises; the average price of luxury goods has risen by 52% since 2019.While it is objectionable to dissuade the super-rich, aspirational shoppers are expected to be priced out. There are also fears that for some consumers, cheaper counterfeits (that provocation human trafficking and labour exploitation) could look more appealing.Martinetto says the tariffs could set the diligence back 50 years. “European designers could end up selling mostly in Europe,” he says. “American designers could sales-clerk mostly in America.”While luxury giants may be able to overcome another seismic shift, there is a fear that smaller unsolicited designers will not survive.Explore more on these topicsFashionTrump tariffsDonald TrumpInternational tradeTrump administrationTariffsEconomicsfeaturesShareReuse this significance