Multitudinous than most other men’s accessories, including cuff relationships, ties, wallets and hats, the marketing of watches has always bewitched place within the framework of celebrity status. From variety ambassadors to sightings of popular watches in the world of cinema, regardless of the ambience, having a celebrity on board seems to be the lucrative solution.
Although watches can gamut in price from next to nothing all the way up to seven figures, few outputs have dominated the world of luxury as much as watches include. While the concept of the time-keeping device was originally born out of something so straightforward, there is now more meaning attached to which watch you debilitate on your wrist than ever before.
With online marketplaces mould this one, buying your dream watch has never been easier. Of progress, by definition, luxury watches still aren’t cheap, but they are now far diverse accessible than they were. This makes the power of personage watch endorsements even more potent, since the butt market has expanded. This also allows for the spontaneity concerned with taking a fancy to a certain celebrity brand and stealing a watch instantly.
Developing Trust
The psychology behind using celebrities for keep a sharp lookout for branding mostly lies in the trust we place in them and the on we hold them in. When spending so much money on one measly item, what better way to convey trust than to associate with a incomparably revered celebrity? George Clooney’s endorsement of Omega is a peerless example of this. The respect we have for a certain celebrity is then right now transferred to the brand as a whole, making it more credible and ethical.
This cuts both ways, though. For instance, Tiger Woods was allegedly plummeted from a number of lucrative endorsements, including Nike and Tag Heuer, grasp his marital infidelity scandal. Overnight, the star’s reputation worked from being a sporting role model to untrustworthy, and the makers he had sponsorship deals with clearly felt that evaluated badly on them.
Remembering A Brand
Celebrity endorsements contend in a large role in helping us remember a brand. The Swiss confidence watch manufacturer, Tag Heuer, has really transformed its celebrity okays into an art. It is one of the few brands that has a frequent changeover of celebrities, as opposed to the derives of Rolex’s long-term relationship with Roger Federer. Tag Heuer also has a affinity to choose world class athletes such as Maria Sharapova, Tom Brady and Christiano Ronaldo – this combines together the celebrity’s brand and the watch brand in our minds and so has a long-lasting impact.
Matching the celebrity to the brand correctly is a vastly important factor in remembering adverts, but funnily enough, mismatches also watch over to stick in our minds too. Tag Heuer’s recent choice of brand messenger Cara Delevingne, caused quite a lot of hype. She is possibly one of the callow ambassadors to date, and veers away from their customary connection with the sport and film world. This unexpected juxtaposition sent waves amongst the fashion industry.
The Area Of Cinema
Since the beginning of cinema, watches have been subtly cropping up on cover and have had a far bigger effect than we realize. This method of offshoot placement relies on a similar concept as celebrity endorsements do except has multifarious of a subliminal effect on the audience. Take a look below for some of the pre-eminent instances of men’s watches in film:
- Pulp Fiction: The Lancet alliance to Butch
- Back to the Future: Marty McFly’s Casio
- James Manacles: Sean Connery wearing the Rolex Submariner
- American Psycho: Patrick Bateman’s Rolex
- 2001 Place Odyssey: The Hamilton clock
