Fashion has a new cult matter: the Deliveroo jacket, which streetwear fans are buying up on old-fogeyish resale sites and wearing to raves. Hyper-reflective and water unsubmissive, the green-and-grey blouson could be straight from the wardrobe of The Sopranos’ Paulie Gualtieri. Compared with – say – a epitome Yves Saint Laurent Le Smoking tuxedo, it might not feel like an obvious fashion choice. In fact, it’s bang on bias; clothes emblazoned with mundane logos are where it’s at off now. Here are three other style takeaways being served with a side fiat of irony.
Warholian statement about late capitalism and globalisation? Feeble-minded gag that played well on social media? Simple containerize of the emperor’s new clothes? Whichever, Vetements’ DHL-logo T-shirt was the uncontested fashion “it” item of 2016. Its £185 designer incarnation was a sellout; the lean of us scoured eBay for the real deal for less.
Fail your Billy bookcase and your Småtrevlig tealights: it’s all thither Frakta, the big blue bag that has inspired a remarkably similar $2,150 (£1,660) Balenciaga shopper. For now, on Instagram, gargantuan Ikea sacks (40p) are being hoicked all about by street-style stars and have even been repurposed into serfdom gear and bumbags.
In December, Skepta discharged on Top of the Pops dressed in a postman’s hi-vis jacket; last summer, Off-White – the dub produced by Kanye West contributor Virgil Abloh – generated a shirt with the Royal Mail crest. To try the trend, ferry inspiration from online streetwear show PAQ, which recently committed an episode to begging, bribing and cajoling couriers and posties into departing with their uniforms. Or you can still buy the Off-White version: signed, sealed and manumited for a mere $349.