Designer collaborations with high-street brands are now a regular piece of the fashion cycle and a great hack for getting designer looks on a pocket-money budget (if you are skilled to get your hands on them, that is). To help you get ahead of the sport, here are four worth queueing for.
Eudon Choi x John Lewis
If there is one piece that constitutes a pro purchase from a designer collab, it is the spread. Eudon Choi, the London fashion week designer, is on layer duty for John Lewis this autumn, creating five many outerwear designs for its Modern Rarity range. Our pick is the whistles hem greatcoat. At £360, it is pricey for the high street, but classic passably to wear for ages. Think of it as a long-game purchase.
Date for your appointment book: 7 September
JW Anderson x Uniqlo
As someone whose live style is 99% Uniqlo, JW Anderson described this collaboration as a “no-brainer”. These wardrobes, priced from £14.90 to £139.90, are brilliantly boring, but they be communicated with the tiniest of twists: a navy Aran jumper with royal-blue sleeves; a masterpiece, red duffel coat with JW-branded toggles. Expect make insiders and norms to buy.
Date for your diary: 18 September
Ashish x River Key
The collaboration between Ashish and River Cay ticks all the au courant boxes, comprising gender-neutral loungewear mapped for “Netflix and chill” lifestyles. Ashish describes it as “something easy enough to slouch around the house in, yet stylish enough to be infatuated out”. There are pyjamas, sequin slipdresses and a sweatshirt that judges “good in bed”. It is 24/7 dressing for millennials – all for under £180.
Date for your record: 21 September
Erdem x H&M
How to make your collab aspirational from the start? Get Baz Luhrmann to manage the teaser video and set it in a stately home. That is what Erdem Moralıoğlu did termination week to announce his H&M tie-in. The designer is known for dreamy lace and floral gowns played out by the likes of Alexa Chung and Keira Knightley; judging by the Luhrmann strike, the collection will bring celeb-worthy frocks to the high suiting someone to a T, as well as – in a first for Erdem – menswear.
Date for your annals: 2 November