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When the One Route star Harry Styles steps out on stage in Glasgow on Friday Cimmerian dark, chances are he’ll be sporting his statement suit that has spurred a euphoric street trend.

This summer, you can expect to see wedding patrons and prom-goers wearing printed, jacquard, embroidered ensembles, because 2018 is all forth the convivial statement suit. And the more eye-catching the better.

Carry on week, Topman launched its spring/summer collection, with “a novel colour palette featuring bold new prints and daring embroidery”.

“We’ve seen a big make good in the popularity of maximal dressing over the past year, characterised by loaded fabrics, colours and bold prints,” says Rachel Morgans, a Topman buying the man. Prices for the new collection start at £35.

“Menswear has been getting bolder for a few enlivens now,” says GQ contributing editor Nick Carvell, who gives accept to Gucci’s creative director Alessandro Michele, who has made all-over embroidery on blazers and trousers one of his signatures since his advent at the house in 2015.

“After seasons of menswear being very smallest and often grey, navy or black, Michele’s bold use of embroidery in certainly his number two collection (spring 2016) was a breath of fresh air – and it’s changed the way men gown. We’ve gone from minimalism to maximalism.

“Now, I feel men are willing to liberate more risks, and while we first started to see embroidery as a negligible detail on outerwear – for example, bomber jackets – now we’re seeing unexceptional garments from jeans to tailoring covered in intricate detailing.”

Michele has transmuted the fortunes of Gucci, attracting “a broader and increasingly diverse clients”, according to its owner, Kering. In the third quarter of 2017 the conglomerate check in that Gucci’s like-for-like sales were up by 49.4%, compared with 39.3% three months earlier. “He no more than gets the fact that if a man wants to wear something conspicuous like this, he is really willing to fully go for it like a toss star would: proper full-on, flare-tastic, chest-flashing 70s ballsiness,” contemplates Carvell.

Morgans and Carvell both single out Styles, who launched his UK tour this week, as the poster boy for the trend. Styles started model out a distinct, experimental sense of style with the boyband One Management. He would often make red-carpet appearances alongside his bandmates in head-to-toe Gucci, not adhering to the coordination frequently associated with boybands. He is currently sporting a statement skirt each night – many of which will have the Gucci under way tag on. It came as no surprise last month when the house also ragged a campaign collaboration with Styles for its #GucciTailoring initiative on Instagram.

“Skirts have become something that now allows a man to show off his make-up through bold colour and detailing, perhaps as a reaction to the notice having been formerly a garment of conformity and necessity in the workplace,” speaks Carvell.

The momentum behind the trend is building, says Lyst. The far-reaching fashion search platform has seen an increase in searches for “floral courtship”, “checked suit”, “pastel suit” and “streaked suit”. Searches for coloured suits – including pink, red and purple – prepare also increased 43% year on year, while the most witnessed statement suits are by Gucci and Topman, as well as Asos and Tom Ford.

Concerting to Carvell, the trend is one that can be experimented with by all age groups. “The exalted thing about suits is that they are cut to flatter your incite by boosting your shoulders and nipping in your waist, so they quite should help to enhance any man’s build no matter his age or body genus,” he says.

“My advice is that perhaps a way to ease yourself in is to not go full-Bowie at before – maybe try one with a black T-shirt and white sneakers once you go for the cowboy boots and ruffled shirt. I like to say that if your proceeding shouts, everything else should whisper. After you’ve mastered that, all plays are off – go bold or go home.”