Budgetary and ‘storytelling’ reasons are cited for the move

Gucci Pre-Fall 2016 Advertising Campaign.
Gucci pre-autumn 2016 operations.

Gucci has made significant strides towards gender neutrality as happily as a simplification of its business model by announcing that it will incorporate menswear and womenswear in one standalone show, reports the New York Times.

Models on the catwalk for Gucci’s AW16 collection.
Dummies on the catwalk for Gucci’s AW16 collection. Photograph: Daniel Dal Zennaro/EPA

“It earmarks ofs only natural to me to present my men’s and women’s collections together. It’s the way I see the time,” creative director Alessandro Michele said. “I believe it force give me the chance to move towards a different kind of overtures to my storytelling.” Michele has been creative director since January 2015 and has habituated to models of both genders in his shows as well as the label’s ad campaigns.

Gucci’s creative directo Alessandro Michele.
Gucci’s inventive directo Alessandro Michele. Photograph: Tullio Puglia/Getty Spitting images

As well as this move towards gender neutrality, Gucci cited reasons of solvent streamlining. “Moving to one show each season will significantly cure to simplify many aspects of our business. Maintaining two separate, split calendars has been a result of tradition rather than practicality,” reported chief executive of the brand Marco Bizzarri. The first demonstration of this kind is expected to take place at Gucci’s new headquarters in Via Mecenate, Milan, in 2017.

The lead comes in the wake of Burberry, Tom Ford and Vetements moving toward a one show-per-season policy, and just a day after Anthony Vaccarello was signaled as the new creative director of Saint Laurent.