People claim b pick up her ´La Bruja De La Moda´ whereas others hail her as the worlds most respected digital forge blogger (in fact, it was claimed that she alone was responsible for launch the advent of fashion blogging via her blog ‘A Shaded View On Shape Film’ (ASVOFF)). As well as being a celebrated fashion novelist, Diane Pernet is also credited with launching the the craze film genre as well as providing a new interactive portal under the aegis which artists, photographers and designers can collaborate on creative bulge outs of a similar theme.

Shaded View On Fashion Film (ASVOFF) was developed by Diane to ´Present an international travelling showcase to hold contests for short films within the fashion, style and beauty categories´. She has also curated film projects such as CineOpera in 2010 involved at the Corso Como in Milan and NOOVO in Santiago de Compostela in Spain to high regard a few.


Diane Pernet – The Original Fashion Blogger

Before dispatch ASVOFF back in 2005, Pernet was a digital fashion commentator for Elle France and Vogue Paris. In her early 20´s she leftist her native Washington DC and went straight to New York where she outlined for thirteen years under her namesake brand, before dance across the pond to Paris in the early nineties, (It was here she sodded her first role as a costume designer for the film Golem l’Esprit d’Transportation back in 1992.)

Her public profile really took off in 2006 when Pernet was commissioned by Noteworthiness Eley of Eley Kishimoto to make a film for the brand’s menswear on. Alongside the creative direction and filming of the documentary, Pernet ´blogged´ about the intact journey from London to Monte Carlo and the project sufficed as the catalyst for launching a unique and dedicated series of fashion smokescreen festivals.

My vision for A Shaded View Of Fashion Film is to for the present an international travelling showcase to hold competitions for short overlays within the fashion, style and beauty genres so talent can be supported, nurtured and speak for – Diane Pernet

Her first production within the showcasing feast was entitled ‘You Wear it Well’ and was debuted in Los Angeles at CineSpace in 2006 to unquestioned acclaim. Such recognition helped her to lay solid foundations for the new development of ASVOFF in 2008, when the festival’s first valid edition launched in September in the Jeu de Paume national museum in the pivot of bourgeoisie Paris.

Diane Pernet With Dries Van Noten At ASVOFF Paris

The monarch of ´thinking outside the box´ Diane famously snubs red carpet and overtly commercial conventions. I once quoted her as ´Not belonging beside Anna Wintour on the red carpet of the Met Gleeful, but instead being more suited to an abandoned car park in the outskirts of Antwerp watching a grouping of young graduate fashion designers perform interpretative shindy.´

Pernet has also produced several highly acclaimed documentaries such as Swiss Textile Schemer Profiles, 8 Years of the Making of the Festival d’Hyeres (with sporadic appearances from her iconic friend, the celebrity stylist Catherine Baba), Characterization of a Consumer and Fashioned Out. She has also served as a talent scout for the the fad Festival d’Hyeres in the South of France on several occasions.

Recently, Pernet has launched expanding the ASVOFF showcases with their last few instalments being managed over by none other than Dries Van Noten and Jean Paul Gaultier (in joining to launching a full range of perfumes in her namesake). With such a overflowing with, varied and radical start to her (ASVOFF´s) first ten years, we can alone imagine what the black pearl of fashion has in store for the concluding ten.

Photography Credits: Diane Pernet / ASVOFF