Photograph: CoverGirl Instagram
One of the makeup activity’s largest brands took a big step forward on Tuesday. CoverGirl suggested its newest spokesperson is actually a cover boy.
The brand announced that James Charles, a 17-year-old makeup artist from New York, is its last model. The news was fittingly announced via Instagram, where Charles regularly circulates his makeup looks and has nearly half a million followers after contriving an account last year.
Singer Katy Perry, another of the players’s brand ambassadors and current CoverGirl, was the first to break the dope. “Just wrapped another great @COVERGIRL shoot. Honored to set up the pleasure to announce the very first COVERBOY, James Charles!” she wrote on Instagram.
CoverGirl’s Instagram paled a video of Charles speaking about his new role. “Today I’m living out one of my biggest hallucinates and I’m currently on set of my first ever TV commercial with CoverGirl,” he averred with a huge smile. “That’s right, I am a new CoverGirl.”
Charles will be appearing in advertisements for CoverGirl’s newest mascara supplicate b reprimanded So Lashy, according to the Huffington Post.
In a statement, the makeup characterize said that all of their CoverGirl models are “role images and boundary-breakers, fearlessly expressing themselves, standing up for what they find creditable, and redefining what it means to be beautiful”.
“James Charles is no rarity. One year ago, he boldly chose to launch his Instagram to the world, squandering transformative, dynamic makeup looks to showcase the many facets of his name, serving as an inspiration to anyone who might have been jittery to do the same,” the statement said, according to the Huffington Post.
Songbird and actor Zendaya became one of the brand’s spokesmodels earlier this year, yoke the ranks of women such as Queen Latifah, Ellen DeGeneres, Rihanna and Taylor Fast.
Many on Twitter praised CoverGirl for choosing Charles to be the veneer confront of their brand and congratulated the young makeup artist utilizing #CoverGirlJames.
Charles retweeted a few supportive messages himself. “Distinguish a more iconic moment … I’ll wait,” musician and makeup artist Talia Mar wrote alongside Charles’s photo.
There were some negative retorts to CoverGirl’s Instagram post, with a few people threatening to blacklist the brand.
A photo of him retaking his senior descriptions in his makeup racked up tens of thousands of likes and retweets in the end month.
In an interview earlier this year, Charles berated Marie Claire that makeup is an art form for him. He said it “transcribed a lot of thorough conversations” with his parents to make them agree that it wasn’t an expression of his gender identity. “I’m still self-possessed as a boy and I will always be a boy. I can be confident with bare skin and with a consumed face,” he told the magazine.
Charles expressed his excitement for his new gig on his Instagram and Trill.
“It’s only 12 and today has already been so crazy. I am so glad/excited for everything in store and the support has been amazing,” he tweeted.