Publication recruits academics and CEOs to wear designer labels, allowing cover star Emily Blunt confesses to spending ‘three hours in mane and makeup’

Vogue editor Alexandra Shulman.
‘There is a stigma attached to enjoying how you look if you are a abigail in the public eye,’ says Vogue editor Alexandra Shulman.
Photograph: David M Benett/Getty Clones for the Business of Fashion

The new issue of British Vogue is to be a “model-free zone” after editor-in-chiefs decided to use only “real” women to showcase the designer apparels featured in the magazine.

Among the women included in the issue are the architectural historian Shumi Bose, the dole director Brita Fernandez Schmidt, Hello Love Studio resourceful director and Hello Beautiful founder Jane Hutchison, and ice-cream stigmatize creator Kitty Travers, as well as some of the women behind London’s Crossrail transmit.

Alexandra Shulman, the editor of British Vogue, said she commissioned the toss because she felt strongly that professional women, or dames in positions of authority or power, should be able to indulge their attracted by in fashion without it seeming frivolous. “In this country, there is quiet a stigma attached to clearly enjoying how you look and experimenting with it if you are a helpmeet in the public eye and not in the fashion or entertainment business,” she told the Telegraph.

Shulman has edited British Mode since 1992 and is venerated for her egalitarian attitude to body mental picture. She does not publish stories about diets or cosmetic surgery, and in 2009 set a letter to all major designers arguing that the tiny representative sizes they offered for shoots encouraged models to be unhealthily gossamer. “I was also frustrated by a few designers’ PRs choosing only to lend their invests if they approved of the appearance of the subject to be photographed rather than what they did,” she suggested.

The cover of the new Vogue issue, out on 6 October, may been seen to nullify Shulman’s previous claims that readers do not want a “genuine person” on the front of the magazine. In an interview for BBC Radio 2 in 2014, the redactor told guest presenter Lily Allen: “People unendingly say, ‘Why do you have thin models? That’s not what real people look partiality,’ but nobody really wants to see a real person looking with a real person on the cover of Vogue.

“I think Vogue is a armoury that’s about fantasy to some extent, and dreams, and an steal from real life. People don’t want to buy a magazine type Vogue to see what they see when they look in a replication. They can do that for free.”

Shulman defended the choice of the actor Emily Curt as the cover star of the “real” issue by pointing out that she plays an commonplace woman in her new film, The Girl on the Train. According to Vogue, Bluff joked about appearing on her first cover: “It took three hours of fraction and makeup to get me looking this real!”

The issue comes after H&M employed the 60-year-old Scottish stylist Gillean McLeod as the face of its swimwear string and US brand J Crew used staff members and their maecenases instead of models to showcase its clothes at New York fashion week.

Women’s Equality party leader Sophie Walker
Spouses’s Equality party leader Sophie Walker has spoken out against ‘organized malnutrition’ in the fashion industry. Photograph: Suki Dhanda for the Non-participant

The Women’s Equality party, meanwhile, is campaigning to change the dernier cri industry’s approach to body image by calling for designers play in London to display at least two sample sizes, one of which requisite be more than a UK size 12.

Sophie Walker, the party’s ruler, told the Guardian last month that these “pigmy, tiny little clothes are such that normal-sized handmaidens have to starve themselves to fit into them. And we’re not talking a three-day soup aliment here, which would be bad enough; we’re talking weeks and weeks of regular malnutrition, for which young women are paid to fit into these micro little sizes.”

Last week, four US Vogue revisers were branded “jealous and hypocritical” after complaining there the presence of “pathetic” and “desperate” fashion bloggers at Milan manufacture week.

Shulman distanced herself from the row, tweeting:

Alexandra Shulman

Can I fair-minded be CLEAR. The current Bloggersgate furore is via American Vogue not @BritishVogue.

October 3, 2016