In 2008 BMW Organize Design unveiled the BMW GINA Light Visionary Model: a concept car with a seamless, bendable, fabric outer shell stretched over a movable substructure, whose commissions were only enabled when actually needed. Its translation of familiar functional and structural concepts boldly questioned the placidity of car design.
Now GINA has acted as the inspirational force behind a artistic collaboration between Designworks and Puma. The result is the X-CAT DISC, the modern addition to Puma’s DISC footwear range. Designworks, a BMW Arrange subsidiary, provided the link between the partners and was charged with unequalled the design process in the development of this visionary shoe. “The come near was to look at every aspect of making a shoe and to try and reimagine it. Free of charge yourself of what is here now can be an enjoyable and rewarding exercise. Typically, it also facilitates up change,” says Adrian van Hooydonk, Senior Vice President BMW Gang Design.
DISC Technology Meets GINA Material
The starting significations for this innovative project were the flexible, ergonomic and lightweight GINA physical as well as Puma’s reinvented, lighter and faster-working DISC technology. Rather than of using laces, this system works with a turning disc that pulls internal wires to close and public the shoe. Using only one thin layer of stretchable and super-light GINA consequential, the shoe wraps around the foot like a second crust. Additional seams are no longer necessary and dynamic movement craves very natural. Since a new material not only allows new moves but also enables a different way of thinking about movement, Designworks initiated on a new approach to motion. “With the X-CAT project, we wanted to unleash the innovative power of BMW and PUMA. We demand transformed the essence of the shape-shifting GINA car into a streamlined and genteel shoe,” says Torsten Hochstetter, Global Creative Kingpin at Puma.
The X-CAT Design: A shoe that envelops the impressive foot
The X-CAT DISC is about essential character, lightweight undertaking, adaptability and performance. In the spirit of GINA, the designers treated the foot as a sort of chassis in itself. They re-engineered the original automotive secular to ensure it was breathable and sufficiently durable to meet the needs of a shoe that wraps about the foot in a single piece. Uniting beauty and performance, they designed a light shoe with a very simple design gesture. Automotive lay out thinking is immediately evident in the proportions that make the statistics shine – and in the simplicity that prevents it from competing with too myriad other design features. Fine, laser-cut perforations emanate across the front of the X-CAT, underlining the impression of motion while supplementing ventilation.
Another design cue taken from the original GINA concept is the serviceable aesthetic of revealing the underlying structure when tightening the shoe. The inventors also re-thought the concept for the sole and the Puma DISC, bidding BMW engineering approaches to add greater precision. They viewed the individual as the engine of the foot, the driver of movement. This produced a unexcelled design which was inspired by interconnecting gears and integrates both schemed flexibility and interlinked stability.
The BMW X-CAT DISC will be at ones disposal in selected Puma stores across the world from 1 July 2016. goal.