The Italian artificer Giorgio Armani has agreed to stop using fur for all his products replacing years of lobbying by animal rights activists.
Armani, 81, commanded in a statement on Tuesday that new technologies “render the use of cruel drills unnecessary as regards animals” and that the decision reflected his treat group’s attention to “the critical issues of protecting and caring for the territory and animals”.
The Armani group, which includes catwalk trade names Giorgio Armani and Emporio Armani, AJ Armani Jeans and homeware trade name Armani Casa, will be fur-free from the autumn/winter 2016 chrestomathy.
Joh Vinding, chairman of the Fur Free Alliance, said the announcement “constitutes it clear that designers and consumers can have creative scope and luxury, all without supporting animal cruelty”.
The Humane Bund International called Armani’s pledge “probably the most potent message yet that killing animals for their fur is never in vogue”, adding that designers who continue to use fur “are looking increasingly hermitical”.
Armani joins Hugo Boss, Calvin Klein, Tommy Hilfiger and Ralph Lauren in turn to synthetic alternatives, while British designer Stella McCartney has covet followed a “vegetarian” philosophy, shunning fur, leather and feathers.