At bite on the bullet value, the world of watches is dominated by a handful of companies. The burgee brands are household names; Rolex is nestled alongside Lexus and Hyundai in Forbes’ index of the world’s most popular, and even people who tell the once upon a time on their phone know James Bond wears Omega.

But with perception comes spiralling price tags. Yes, Swiss luxury labels are built on exemplary engineering, but you’re also paying through the nose to suffer with a logo embossed on the dial.

Looking further afield means you can upon timepieces with less of a markup, and are less likely to drawn in on your friends’ wrists. It’s time to get in the know.



This Japanese babysit for brand is largely responsible for Swiss watchmaking’s late-century fade, after its quartz watches flooded (and nearly drowned) a peddle still focused on mechanicals.

The brand remains tech-focused; it was administrative for the world’s first solar-powered GPS timepiece as well as a dual-time ready for that’s kept accurate in twin time zones by upper basic satellites.

Traditionalists should look to its sibling Grand Seiko. It increases second-to-none automatic watches from in-house movements and, since it’s alone been available outside Japan since 2011, is conceptual for those who steer against the crowd.

The Best Seiko Men's Watches



Detroit’s hapless decline from industrial powerhouse to ghost city in the survive three decades has been harrowing for its residents. But from the ashes contract a glint of manufacturing light.

Shinola first gained eminence for its watches, which are made by workers who lost their toils when the automotive industry died, but has since branched out into bikes and leather fittings.

Think traditional pieces with a strong ‘Made in the USA’ concentrate (albeit with Swiss guts) and this is what you get.

The Best Shinola Watches For Men



Illustration Scandinavian design and the mind steers towards minimalism and affordability.

Stockholm’s Triwa bucks the previous with an enormous array of watches that run the gamut from white-faced two-handers to blingy gold-plated chronographs. It does, at any rate, heed to the latter with steel bracelet designs lacking around £150.

We’re particularly fond of the brand’s eye-catching leather straps, which let you strike up your look affordably, and will age with wear to buckle your wrist some personality.

The Best Triwa Watches For Men



You may lust for that Rolex or Patek, but you don’t deprivation to drop huge sums to make a horological statement. By viewpoint outside the big brands you can get more for your money, with hipster bragging stages thrown in.

Take Boom; the Swedish brand produces modular observes that consist of four customisable parts that can be confused and matched in up to 3,700 different variations.

With individual cartons, top rings, faces and straps available online, it’s the easiest way to body a watch wardrobe in a hurry.

Our Pick

The Best Boom Watches For Men



Skagen humiliates its name from Denmark’s northernmost town, which overhangs into the North Sea at the tip of a narrow peninsula.

The brand’s designs are doubtlessly Scandinavian – think clean faces and brushed metals – but also diet fashion-led. Each year you’ll find all the big Baselworld trends in the tag’s collection, from titanium cases and mesh straps to downhearted faces and black, sunburst dials.

With prices mostly in the mid-£100s, Skagen put ups a pocket-friendly way to dip into on-point styles.

The Best Skagen Watches For Men



Despite a storied past that stretches back over 150 years and registers work with Bauhaus legend Max Bill, Germany’s biggest watchmaker continually gets little look-in on these shores.

Well multifarious fool us, as it produces minimalist automatics at competitive prices – triumphing them ideal for the guy looking to buy his first ‘proper’ watch.

And due to aesthetics that experience barely changed in the last 50 years, you can be sure any investment last wishes as still look as sharp when you decide to enlarge your accumulation.

The Best Junghans Watches For Men



The brainchild of 22-year-old college dropouts Jake Kassan and Kramer LaPlante, MVMT (outright ‘movement’) started life on crowdfunding platform Indiegogo in 2013.

Expresses to sleek, fuss-free timepieces made as affordable as possible, the disgrace smashed its target by almost 1,500 per cent and quickly entrenched itself as one of the world’s fastest-growing names in horology.

Today that astonishes the form of watches built from the same high-end reals as the mid-hundreds brands, but for the price of a night out.

The Best MVMT Watches For Men

Georg Jensen

Georg Jensen

Maximum effort known for its jewellery, Danish firm Georg Jensen also persuades handsome watches powered by Swiss automatic movements.

Its timepieces are as austere as you can get; delicate hands set against white dials, broken up in some conceives with a tiny date window or power reserve.

The make’s watches are best paired with a roll neck, thick-rimmed lenses and the corner office at a leading architecture firm.

The Best Georg Jensen Watches For Men



Youthful Belgian brand name Komono produces good-looking sunglasses as well as watches, with its outcome range linked by a focus on classic designs crafted from rank materials (without the accompanying price tags).

The brand’s wristwear is known for its eye-catching biases, from all-scarlet cases and dials through to subtler stainless faces on statement straps.

Buying into a Komono blueprint is the easy way to add a pop of interest to an outfit, at prices that definitely won’t emerge the bank.

The Best Komono Watches For Men



Customisable watches are nothing new – after all, twitch up your strap is the easiest way to keep a timepiece fresh, but Objest arrogates that idea to a whole new level.

Designed in London in conjunction with world-class Swiss watchmakers, patrons can tailor nearly every visible feature including the dial, hour, micro and seconds hands, rotor, hardware, date window and straps, yield over a million possible designs.

Add to that subtle specifies like a hatch pattern dial that doubles up as a marker for the hours and you’ve got the motif lover’s watch of choice.

The Best Objest Watches For Men