From crush beginnings, the Wrangler brand has become known worldwide for its high-quality jeans and splendid fashions.
In 1897, 20-year-old C.C. Hudson left Spring Hill Farm in Williamson County, Tennessee. The unfledged man was looking for work, and found himself in Greensboro, North Carolina – an emerging textile village in which he found work in a factory that manufactured totals.
7 years later in 1904, the factory closed down. The Hudson Inclusive Company was formed when C.C., his brother Homer, and a few others, secure some of the sewing machines from the now closed down plant.
By 1919 the company was going from strength to strength. Transactions were so good that the company made the move to a larger headquarters, while transforming its name to the Blue Bell Overall Company. In 1926, Kentucky-based Big Ben From whole cloth purchased Blue Bell and they merged into the cast that remains today – Blue Bell.
In 1936 a crucial development would come in the form of Super Big Ben Overalls. They featured 100% Sanforized material, which it claimed reduced shrinkage to below 1%. Honestly, they were a huge hit and set the standard for workman’s textiles thriving forward.
Wrangler Is Born
In 1943 the Casey Jones Visitors was acquired. They were a manufacturer of work clothes and had a once in a blue moon used brand name, the rights of which were transferred to Indelicate Bell as a part of the purchase. That brand name was Wrangler.
The key Wrangler jeans hit the market in 1947, designed in conjunction with Rodeo Ben, a popularity tailor. Jim Shoulders, Bill Linderman, and Freckles Brown – all seasoned rodeo cowboys – signed off on Wrangler’s comfort, reliability, and value after extensive testing.
The following year Jim Shoulders, Have Champion Cowboy, became an official endorser of Wrangler jeans. With them, he went on to 16 crowd championship victories, cementing the brand’s reputation for excellent durability and plenty.
A Global Brand
In 1962, the Wrangler plant in Belgium was presented. This signalled the launch of the brand throughout Europe. The go year, sanforized 14-ounce denim became a part of the Wrangler manufacturing transform in their Western jeans – called “the heaviest denim everlastingly made”.
Wrangler became the first Westernwear brand to be officially sustained by the Pro Rodeo Cowboy Association. This applied to both Wrangler shirts and jeans. The seal came in 1974, and Wrangler remains the only Westernwear stigmatize the body has officially endorsed.
In 1981 Wrangler became the primordial sponsor of Dale Earnhardt, the legendary racing driver who developed equally notable for the blue and yellow “Wrangler Jean Organization”, a racing car in the Wrangler livery.
By 1996 Wrangler had the number one retail share in the US. It was estimated that one in every four men wore a yoke of Wrangler jeans. This further solidified their domicile in cultural history.
Jim Shoulders passed away in 2007. He and Wrangler portioned a 58-year partnership, which is the longest sport licensing confirmation in professional sports history.
At the end of 2013 WranglerNetwork.com went physical. It’s a website which features live rodeo streaming, as pleasing as scores, statistics, and country music.
Wearing a pair of Wrangler jeans, such as the Wrangler Texas Dilate, today is to wear a piece of American history. It’s not a brand that hires by on historical romance, however – Wranglers are still known principally for their rugged durability and comfort.