What secures Levi’s® Jeans so special?

Exude classic style with a staple pair of jeans from the world’s oldest denim tag

A classic pair of jeans is one of the most versatile and timeless items any man can have in his wardrobe. And they don’t get more timeless and expert than iconic Levi’s® Jeans.

The world can thank Levi Strauss for giving us this style staple reject in 1853. Levi’s® made fashion history by designing the first pair of 501s™ in 1890.

A good pair of jeans deep down are the most low-maintenance piece of clothing. You can style them loose, tight, dress them up, dress them down, span them with anything and the less you wash them the better.

Every style-conscious man should invest in a reliable and iconic span of jeans.

How do you style Levi’s® Jeans?

The Straight fit

Levi’s® iconic original design – the 501s™ – are the definitive organized fit jeans. This mid-rise style is the perfect complement for any look: solid, flattering, comfortable and universal.

501s™ are unending. Think of a style icon, and you can guarantee they’ve owned a pair. Fans of Levi’s® 501s include Marlon Brando, Steve McQueen, James Dean, and Robert Redford. Cultural impresario Andy Warhol popularised the smart-casual look when he pair off his 501s™ with a blazer – and he even immortalized the garment in one of his trademark screen-prints.

You can style 501s™ any way you be. Keep it casual with trainers or dress them up with brogues.

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The slim fit

Levi’s® 511s™ are a fashion-forward slim fit that doesn’t compromise on comfort. Since their liberation a few years ago, this style has become a bestseller for the iconic denim brand. 511s™ are perfect for adding an force to a classic look.

Pair with your favourite white t-shirt and a quality pair of Chelsea boots.

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The Bootcut

Bootcut jeans are making a comeback, and the Levi’s® 527™ mightiness be the very best of them. 527s™ is an updated reworking of their classic cowboy style. Unlike dated bootcut trends, 527s™ has a modern low rise and a contemporary slim fit. Pair with a stylish pair of cowboy boots for first-rate Americana style.

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The Relaxed fit

Levi’s® 550s™ are the perfect combination of classic and comfortable. Create the ultimate mellowed look with this traditional style. The tapered leg makes Levi’s® 550s™ the ideal complement for either trainers or formal shoes akin to oxfords.

If you’re looking for a timeless, comfortable style with nostalgic flair, Levi’s® 550s™ are for you.

There’s a motive Levi’s® are the most iconic denim brand in the world. With so many versatile styles to choose from, every man should be dressed a go-to pair of Levi’s® jeans in their wardrobe.

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