The Colourful Summary of Sunglasses
Sunglasses, are one of the most sought after, trendy (and depending on your unearthing) most important accessories to have for everyday use. With such a bemusing range of colours, tints, frames, labels and prices at, the market for sunglasses now tops 3.49 billion dollars in the Like-minded States alone. These are one utilitarian luxury that has been everywhere now for almost 100 years. And in this time, a marriage of look, function and style was always presented in a marriage of perfect orderliness and using one example here is how;
The years 1917-1930
Turin 1917, Giuseppe Ratti, photographer and holder of Berry Opticians, began an adventure destined to lead to worldwide success. Indeed, it was in a small courtyard in Via Caboto that he opened to make technically advanced glasses, designed to satisfy the demands of aeronauts and sports drivers who required comfort, protection and optimum plan. Thus Protector glasses were born, made put to using round smoked lenses with rubber edges and connected to the head by means of elastic bands. Soon they were accept as ones own by the Armed Forces and by pilots in the Italian Military Aviation.
Perspicacity, ingenuity, innovation and quality made Protector glasses the choosing of several air forces around the world, including the United Countries. During this period they were worn by absconding, driving and motorcycling aces – D’Annunzio, De Pinedo, Ferrarin, Chiron, Nazzaro, Fangio, Opessi, Bolognini and Ghersi to star but a few of their most famous users.
Protector glasses admitted a truly special initiation from Major Gabriele d’Annunzio (for whom a copy was made to measure) and Captain Natale Palli on their factual flight over Vienna on 9 August 1918, as well as from Francesco De Pinedo on his transatlantic take to ones heels that lasted some 193 hours.
From the pen of a out-and-out designer, Eugenio Colmo, a.k.a. Golia, came to life the “Cinesino” in 1920, a kind that distinguished the Berry shop in Via Roma and that, with its crystal clear development, accompanied advertising campaigns for Ratti’s products for 50 years, in isolated the Persol line that was created in that period.
Again in the 1920s the pre-eminent yellow-brown lens that is mounted on all Persol glasses was framed using neutral crystal made from the purest silica. Its outstanding characteristic is owed to a special “en masse” manufacturing process that detects its colouring and guarantees extremely high protection from the sun’s toxic rays.
In 1924 Protector obtained the first of 14 intercontinental patents. Composed of 41 parts requiring 43 strange assembly procedures, Protector glasses were also appropriate by the Swiss Military Department in 1927 after careful opinion.
Subsequent development of the Protector model, guided by an intuition and end to create truly revolutionary sunglasses in terms of quality and alleviate of wearing, led to the creation of the Persol trademark (Persol from “per il unique” meaning “for the sun”, highlighting their function of protection against the sun’s gleams.)